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Chevrolet

Named after Louis Chevrolet.
Filed under:  Companies
 
Comment(s): 3
 
 

Chevrolet was founded by Louis Chevrolet (Swiss-French) and William C. Durant (American). Louis Chevrolet was a race-car driver, and William Durant, founder of General Motors, had been forced out of GM in 1910.


chevrolet logo 2010

Chevrolet "bowtie" logo (revised in 2010).

He wanted to use Chevrolet's designs to rebuild his own reputation. As head of Buick Motor Company, prior to founding GM, Durant had hired Chevrolet to drive Buicks in promotional races.

Chevrolet first used its "bowtie" logo in 1913. It is said to have been designed from wallpaper Durant once saw in a French hotel. More recent research by historian Ken Kaufmann presents a compelling case that the logo is based from a logo for "Coalettes".

In 1915, Durant was in the process of setting up Chevrolet production facilities in Toronto, Canada. Later that year, during a luncheon meeting in New York with "Colonel Sam" McLaughlin, whose McLaughlin Motor Car Company manufactured McLaughlin-Buick cars, it was agreed that Chevrolets with McLaughlin-designed bodies would be added to the Canadian company's product line. Three years later, the two Canadian operations (Chevrolet was by then a part of GM in the United States) were bought by GM to become General Motors of Canada Ltd.

By 1916, Chevrolet was profitable enough to allow Durant to buy a majority of shares in GM. After the deal was completed in 1917, Durant was president of General Motors, and Chevrolet was merged into GM, becoming a separate division. In the 1918 model year, Chevrolet introduced the Model D, a V8-powered model in four-passenger roadster and five-passenger tourer models. These cars had 288in3 35 hp (26 kW) engines with Zenith carburetors and three-speed transmissions.

Chevrolet had a great influence on the American automobile market during the 1950s and 1960s. In 1957, Chevy made the first fuel injected engine. In 1963, one out of every ten cars sold in the United States was a Chevrolet.

The basic Chevrolet small-block V-8 design has remained in continuous production since its debut in 1955, longer than any other mass-produced engine in the world, although current versions share few if any parts interchangeable with the original.

The Chevrolet brand is currently undergoing a product restructuring in North America along with all other GM brands in order to fit into the parent company's turnaround efforts.

(This article is licensed under the GNU Free Documentation License. It includes content from this Wikipedia article.)


chevrolet bowtie

Chevrolet "bowtie" logo. (source: ©GM Corp.)

chevy gold logo

Chevrolet "bowtie" logo.

chevrolet 4

Chevrolet "bowtie" logo.

chevrolet 1

Chevrolet "bowtie" logo.

chevrolet 2

Chevrolet "bowtie" logo.

chevrolet bowtie 16

A 1916 Rendition of the Original Chevrolet Bowtie Badge.

chevy revolution

Chevrolet "An American Revolution" logo.

chevrolet 3

Chevrolet "bowtie" logo.

chevrolet 5

Chevrolet "bowtie" logo.

ok logo

"OK" Used Car logo.

chevrolet scritp 1911 14

Chevrolet script nameplate, designed for Chevrolet co-founder Louis Chevrolet's original 1911-1914 Type C, also known as the Classic Six.

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LINKS
Chevrolet   Official site.
 
 
COMMENTS
Mac Thomas2739 days ago

Chevrolet is a great influence of the American automobile market Company.

Ana1652 days ago

Good day! Do you use Twitter? I'd like to follow you if that would be okay. I'm definitely enjoying your blog and look forward to new updates.

CT1652 days ago

Our Twitter is @cartype

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