Named after Louis Chevrolet.
Filed under:  Companies
Comment(s): 3

Chevrolet was founded by Louis Chevrolet (Swiss-French) and William C. Durant (American). Louis Chevrolet was a race-car driver, and William Durant, founder of General Motors, had been forced out of GM in 1910.

chevrolet bowtie 2013

Chevrolet "bowtie" logo (revised in 2013). (source: GM)

He wanted to use Chevrolet's designs to rebuild his own reputation. As head of Buick Motor Company, prior to founding GM, Durant had hired Chevrolet to drive Buicks in promotional races.

Chevrolet first used its "bowtie" logo in 1913. It is said to have been designed from wallpaper Durant once saw in a French hotel. More recent research by historian Ken Kaufmann presents a compelling case that the logo is based from a logo for "Coalettes".

In 1915, Durant was in the process of setting up Chevrolet production facilities in Toronto, Canada. Later that year, during a luncheon meeting in New York with "Colonel Sam" McLaughlin, whose McLaughlin Motor Car Company manufactured McLaughlin-Buick cars, it was agreed that Chevrolets with McLaughlin-designed bodies would be added to the Canadian company's product line. Three years later, the two Canadian operations (Chevrolet was by then a part of GM in the United States) were bought by GM to become General Motors of Canada Ltd.

By 1916, Chevrolet was profitable enough to allow Durant to buy a majority of shares in GM. After the deal was completed in 1917, Durant was president of General Motors, and Chevrolet was merged into GM, becoming a separate division. In the 1918 model year, Chevrolet introduced the Model D, a V8-powered model in four-passenger roadster and five-passenger tourer models. These cars had 288in3 35 hp (26 kW) engines with Zenith carburetors and three-speed transmissions.

Chevrolet had a great influence on the American automobile market during the 1950s and 1960s. In 1957, Chevy made the first fuel injected engine. In 1963, one out of every ten cars sold in the United States was a Chevrolet.

The basic Chevrolet small-block V-8 design has remained in continuous production since its debut in 1955, longer than any other mass-produced engine in the world, although current versions share few if any parts interchangeable with the original.

The Chevrolet brand is currently undergoing a product restructuring in North America along with all other GM brands in order to fit into the parent company's turnaround efforts.

(This article is licensed under the GNU Free Documentation License. It includes content from this Wikipedia article.)

chevrolet bowtietype 2013

Chevrolet "bowtie" & type logo (revised in 2013). (source: GM)

chevrolet logo 2010

Chevrolet "bowtie" logo (revised in 2010). (source: GM)

chevrolet bowtie

Chevrolet "bowtie" logo (revised in 2004). (source: GM)

chevy gold logo

Chevrolet "bowtie" logo (revised in 2004). (source: GM)

chevrolet bowtie 1995 2000 trucks 1

Chevrolet "bowtie" trucks logo (1995-2000). (source: GM)

chevrolet bowtie 1982

Chevrolet "bowtie" logo (revised in 1982). (source: GM)

chevrolet bowtie 1974

Chevrolet "bowtie" logo (revised in 1974). (source: GM)

chevrolet bowtie 1969

Chevrolet "bowtie" logo (revised in 1969). (source: GM)

chevrolet bowtie 1955

Chevrolet "bowtie" logo (revised in 1955). (source: GM)

chevrolet bowtie 1947

Chevrolet "bowtie" logo (revised in 1947). (source: GM)

chevrolet bowtie 1936

Chevrolet "bowtie" logo (revised in 1936). (source: GM)

chevrolet bowtie 1913

Chevrolet "bowtie" logo (revised in 1913). (source: GM)

chevrolet 4

Chevrolet "bowtie" logo.

chevrolet 1

Chevrolet "bowtie" logo.

chevrolet 2

Chevrolet "bowtie" logo.

chevrolet bowtie 16

A 1916 Rendition of the Original Chevrolet Bowtie Badge.

chevy revolution

Chevrolet "An American Revolution" logo.

chevrolet 3

Chevrolet "bowtie" logo.

chevrolet 5

Chevrolet "bowtie" logo.

ok logo

"OK" Used Car logo.

chevrolet scritp 1911 14

Chevrolet script nameplate, designed for Chevrolet co-founder Louis Chevrolet's original 1911-1914 Type C, also known as the Classic Six.

Chevrolet SS   The 1961 Impala was the first production SS vehicle.
Chevrolet ads   
Chevrolet brochures   
Chevrolet related emblems   
Chevrolet Chevelle Z16 : 1965   201 produced.
Chevrolet BelAir Convertible : 1957   
Chevrolet Corvette Convertible : 1960   
Chevrolet Impala : 1964   
Chevrolet C6 Corvette Convertible : 2008   
Chevrolet Reggie Jackson Camaro : 2006   
Chevrolet FlexFuel Hot Rod : 2007   
Chevrolet Corvette Z06 : 2005   
Chevrolet Corvette ZR1 : 2009   The Fastest, Most Powerfull Production Corvette Ever Built.
Chevrolet Corvette Z06 Fellows : 2007   Only 399 will be built. First white Z06.
Chevrolet Nomad : 2004   Makes station wagons look cool.
Chevrolet Volt : 2007   New hot concept: GM''s Concept Electric Vehicle
Chevrolet Camaro by Yenko   Canonsburg, PA
Chevrolet Camaro ZL1 : 1969   Only 69 made.
Chevrolet Corvair Corsa : 1966   Produced from 1965-1966 only.
Chevrolet Corvette LT4 Gran Sport : 1996   GM built 1,000 limited edition Grand Sports for the 1996 model run.
Chevrolet T2X : 2005   Combining SUV and Sport Coupe.
Chevrolet Camaro : 2010   
Chevrolet Goes Air-Cooled with the First Corvair   
Chevrolet C7 on hold   
Chevrolet Corvette Stingray : 2009   Revealed at the 2009 Chicago Auto Show.
Chevrolet Corvette Grand Sport : 2010   Envisioned by legendary Corvette engineer Zora Arkus-Duntov.
Chevrolet   Official site.
Advertise on Cartype
Instagram Vimeo Youtube Twitter Facebook
THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.