Turino, Italy.
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The four Diatto brothers, Giovanni Batista, Vincenzo, Giovanni and Pietro founded the "Fratelli Diatto" Motor car company in Turino, Italy in 1905. They started car production together with Adolphe Clement, so the first Diatto car was an Italian-French cooperation.

In 1909 the company got a new name, Diatto Fonderie Officine Frejus.

Founded in 1905 in order to construct cars known as the "Torino" at Turin.


Diatto logo.

diatto 2.gif

Diatto logo.

diatto radiator

Diatto radiator emblem. (source: Radiator Emblem Collection)

diatto bugatti ad 23

1923 Diatto Bugatti ad. (source: Radiator Emblem Collection)

diatto catalog 17

1917 Diatto catalog cover. (source: Radiator Emblem Collection)

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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


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