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Eagle

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Eagle was a marque of automobiles sold in the United States and Canada from 1988 to 1998. The name was taken from the AMC Eagle, the last of AMC's wholly US-designed vehicles. The short-lived Jeep/Eagle division of Chrysler Corporation was formed after Chrysler's 1987 purchase of American Motors. The vehicles were marketed primarily by AMC dealers along with Jeep products.


eagle.gif

Eagle logo.

Unlike Dodge, Chrysler and Plymouth automobiles, Eagles eschewed the Chrysler Corporation "pentastar" logo. Instead, all models prominently featured the Eagle logo, seen at right.

Two of Eagle's products, the Eagle Premier and Eagle Medallion, were designed by AMC in cooperation with it's former corporate partner, Renault. The remainder of the brand's cars were simply badge engineered versions of cars sold by other Chrysler Corporation divisions, as well as some captive imports produced by Mitsubishi.

Throughout its short history, the Eagle brand suffered from a lack of product recognition because most of its product range was marketed under different (more popular) guises by Chrysler and Mitsubishi. After a decade of slow sales, Chrysler discontinued the Eagle brand in 1998, with the Eagle Vision's successor becoming the 1998-2004 Chrysler 300M.

The Eagle brand was phased out in stages. In 1996, Chrysler discontinued the Mitsubishi (formerly Colt) family, including the Eagle Summit, Dodge Colt, and Plymouth Colt. In 1997, the Eagle Vision was discontinued, though the similar Dodge Intrepid continued until 2004. All that was left was the Eagle Talon, which was discontinued in 1998 along with the whole Eagle brand.

 
 
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