Abbreviation for "Fabrica Italiana Automobili Torino", Italian for "Italian Car Factory in Turin".
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Fiat is founded at the end of the 1800s – a period filled with the fervor of grand initiatives, inventive spirit and new ideas – and is destined to rapidly become one of the world’s leading industrial groups.


Fiat Chrysler Automobiles logo (2014).

1899: on July 11th, the deed of incorporation is signed giving birth to Società Anonima Fabbrica Italiana di Automobili Torino – F.I.A.T. The first car built is the 4 HP.

1900: the first plant is inaugurated and production reaches 24 cars a year.

1902: Giovanni Agnelli becomes Managing Director.

1903: the company is listed on the stock exchange and begins producing its first vehicles for goods transport.

1906: out of a total 8 million lire in annual sales, export sales reach 6 million lire. Auto production is expanded with the addition of the 8, 10, 12, 24, 60, 100 and 130 HP models. The company also begins making trucks, buses, trams and marine engines.

1908: the company begins manufacture of aircraft engines: the first developed is the 50hp SA 8/75, which incorporates the experience acquired on the auto racing circuit.

In Europe, as the new century unfolds, significant economic and scientific progress continue. But the eruption of the Great War has a considerable impact on industrial activity as it is transformed to support the country’s military effort.

1910: six new models are launched: the 12-15 HP, 15-20 HP, 20-30 HP, 30-45 HP and the Type 5 and Type 6.

1912-1914: Fiat cars win a number of international races, such as the American Grand Prize, the Indianapolis 500-Mile Race and the Gothenburg-Stockholm Winter Cup. The first small displacement production car, the Fiat Zero, is created.

1914: as part of the war effort, almost 20,000 units of the 18BL lorry are produced and, in the years following, various aircraft engines.

1915-1917: construction begins on the Lingotto factory, the largest in Europe at the time. The Group enters the steel and railway sectors.

1919: immediately following the war, Fiat comes out with the 501 “economy”, 505 and 510, as well as its first tractor, the 702.

Life in post-war Italy is marked by intense political and social conflict. These are difficult years for the Company requiring rigorous attention to cost management. In 1923, with the crisis having passed, the Lingotto factory is inaugurated and it becomes the symbol of a Fiat whose future is now inextricably linked to the concept of industrialized production. Inside the factory, the assembly line is introduced and working methods are transformed.

1920: Giovanni Agnelli becomes Chairman of Fiat.

1922: the AL biplane, Fiat’s first civil aviation aircraft, takes its maiden flight. The same year, the company establishes Grandi Motori for the construction of marine engines.

1921-1929: the decade sees the release of many models, including launch of the SuperFiat, the 519, a six cylinder luxury car, the 509 and the 503. In 1927, the 520 is offered in left-hand drive and in 1928, aluminum cylinder heads are adopted on production model cars, representing a world first. 1929 sees the arrival of the economical 514 and the elegant 525. The 1014 van is also launched: with six wheels, dual transmission and articulated chassis, this vehicle is unbeatable off road.

For Fiat, the early ‘30s are marked by the consolidation of its manufacturing base and significant expansion abroad: from France to Spain, Poland and the USSR.

1930: the arrival of the “Littorina”, the world’s first railcar.

1932: the 700C tractor is launched.

1930-1935: Fiat releases 15 more models. Some are to become milestones in automobile history: the popular 508 Balilla, the deluxe 518 and 527 Ardita, the aerodynamic 1500, the economic 500 Topolino and the 1100 “Musone”.

1934: Francesco Agello reaches 709.209 kilometers per hour in a Macchi-Castoldi M.C.72 powered by a Fiat AS6 engine, setting a world record for propeller-driven seaplanes that remains unbeaten.

1937: construction begins on the Mirafiori plant. It is inaugurated two years later, introducing the most advanced working methods to Italy.

With entry into the war, Fiat has to convert production to military purposes. The company dramatically reduces production of cars, while output of trucks is multiplied five-fold. Armored vehicles, airplanes and marine engines are also produced.

1940: the Fiat 016 locomotive exceeds 160 kilometers per hour, breaking the world speed record in the diesel engine category.

1942: launch of the 700D wheeled tractor and the model “50”, the first diesel-powered heavy crawler. The latter is hidden underground for fear of requisition by the Germans. It is recovered at the end of the war and mass production begins.

1945-1947: Senator Agnelli dies on 16 December 1945 and Vittorio Valletta becomes chairman. Large-scale production of cars resumes, with models such as the 500B berlinetta and estate, the refreshed 1100 and 1500, and the sporty 1100S. Alongside these are trucks and buses, high-power tractors, railcars, airplanes and large marine engines.

1949: the number of employees tops 71,000 and the company returns to bottom line growth.

Italy experiences a period of economic boom and the car industry is one of the main drivers of intense growth: one car for every 96 inhabitants in 1949 becomes one for every 28 inhabitants in 1958 and one for every 11 inhabitants by 1963. Fiat now has more than 85,000 employees and car production grows six-fold over the decade.

1951: the transatlantic liner Giulio Cesare, powered by a Fiat engine, enters service and Italy’s first jet, the Fiat G.80, takes flight.

1952: the high-performance 8V sports car reaches 200 kilometers per hour and the 7002 model helicopter is presented. The same year, production begins on the 682N lorry which goes on to be produced for more than a quarter of a century and becomes a milestone in transport history.

1953: launch of the 1400, Italy’s first diesel-powered passenger car.

1955: arrival of the popular 600, the first Fiat rear-wheel drive passenger car. Impresit, a company specialized in civil engineering founded in 1929, constructs roads, tunnels, bridges and dams, such as the Kariba dam on the Zambesi river.

1956: the new 500 and the Autobianchi Bianchina are launched. The Fiat G.91 is selected as tactical fighter for NATO.

The decade begins with a general spirit of optimism and the economic miracle continues in Italy. Fiat experiences dramatic increase in production volumes: the number of cars constructed per year goes from 425,000 to 1,741,000; trucks from 19,000 to 64,800; tractors from 22,637 to 50,558; earthmovers from 3,000 to 6,255. Fiat doubles the number of employees to almost 171,000.

1964: launch of the two-door, five-seat Fiat 850 sedan.

1966: Giovanni Agnelli, grandson of the founder, becomes Chairman. A major agreement is signed for construction of the Vaz plant in Togliattigrad, Russia, which will produce two thousand Zigulì passenger cars a day.

1967: Vittorio Valletta dies. Production begins at the Rivalta plant. Fiat takes a majority stake in Magneti Marelli. The 124 is named “Car of the Year” and the Fiat Dino Coupé is launched complete with engine based on Ferrari technology.

1969: the company acquires Lancia and purchases a 50% interest in Sefac-Ferrari. The same year, Fiat Ferroviaria designs and produces the Pendolino, the world’s first tilting train.

1970: the 128, Fiat’s first front-wheel drive car, is named “Car of the Year”.

Toward the end of the 1960s, there is a long period of protests and social unrest that also involves Fiat and has significant repercussions on the group’s results. Despite these difficulties, the group invests heavily in the south of Italy and begins construction of plants located in Termini Imerese, Cassino, Termoli, Sulmona, Vasto, Bari, Lecce and Brindisi. During the same period, Fiat begins the process of decentralizing its operating activities, transforming the company into an industrial holding. Among the first companies to be established were Fiat Macchine Movimento Terra, Fiat Engineering and Iveco.

1971: presentation of the 127 which achieves extraordinary success and the following year wins the “Car of the Year” award. The historic sports brand Abarth becomes part of the Group.

1972: Lancia begins production of the Beta, which is followed in subsequent years by the Stratos, Gamma and Delta. The same year, Lancia wins the World Rally Constructors’ Championship and takes the title again in 1974, 1975 and 1976. Fiat takes first in 1977 and 1978.

1975: Ferrari wins the Formula 1 World Championship. This triumph is repeated in 1977 and 1979.

1976: Centro Ricerche Fiat is founded.

1978: The innovative car chassis assembly system, “Robogate”, is installed at some plants. At the same time, new factories are constructed in Italy and Brazil. Comau and Teksid are established.

1979: Fiat Auto grows and eventually brings together the Fiat, Lancia, Autobianchi and Ferrari brands.

In the Eighties, the industrial world underwent profound changes, linked above all to the development of electronics and new materials. Attention for the environment also increases and Fiat demonstrates its sensitivity by creating electric and natural gas vehicles, and setting up the Fare project, for the recycling of cars destined for demolition.

1980: launch of the Panda, which immediately becomes key player in the economy segment.

1983: at Cape Canaveral in Florida, Fiat Auto presents the new Uno, a symbol of innovation and technological rebirth for company. It goes on to win the “Car of the Year” award in 1984.

1984: Alfa Romeo becomes part of the Group.

1985: production begins on the innovative FIRE (Fully Integrated and Robotized Engine).

1987: the world’s first direct-injection diesel engine for passenger cars is developed.

1988: the state-of-the-art research center Elasis is established at the Group’s initiative. The same year, the Fiat Tipo is named “Car of the Year”. Other cars to achieve success during the decade are the Fiat Regata and Croma, the Lancia Delta, Thema and Y10, the Alfa Romeo 164, and the Ferrari GTO, Testarossa and F40, as well as the commercial vehicles Fiorino and Ducato.

In response to increasingly tough international competition, Fiat Group adopts a multi-track strategy: on one side, it invests in product and process innovation and the search for new markets outside Europe with high development potential and, on the other, it implements a plan for cost containment and internal reorganization.

1990: the Panda Elettra is the first mass-produced electric vehicle.

1993: the Company acquires the prestigious automaker Maserati and also introduces Progetto Autonomy to facilitate mobility for the disabled.

1995, 1996 & 1998: the Fiat Punto, Fiat Bravo-Brava and then the Alfa Romeo 156 are named “Car of the Year”.

1997: the Alfa Romeo 156 becomes the first car in the world to be fitted with a diesel engine with Common Rail system, which within the space of a few years revolutionizes the market for diesel-powered cars.

1998: the Fiat Multipla, Lancia Lybra and new Punto come onto the market.

1999: the world’s first automated manual transmission (Selespeed) goes into mass production. During the same year, CNH-Case New Holland is formed to create a leading global player in agricultural and construction equipment.

(source: Fiat)

fiat logo bw

Fiat logo.

fiat logo 1

Fiat logo.

fiat new logo

Fiat's new 2007 logo.

fiat pro logo

2007 This new logo will be reproduced on the grill of all the commercial vehicles of the mark. In order to preserve the initial image of FIAT, the expression "Professional" was introduced into a gray band in lower part of the logo of origin. The gray band represents the metal coil used for personalization external of the dealers, and the red color symbolizes the spirit of the mark. With this logo, FIAT tries to give a more international image to its utility range.

fiat logo evo

fiat logos1



fiat lager.gif

fiat logo 99

(1999) Fiat vehicles will be adopting a new brand mark with the new Punto to be presented during July 1999 on the occasion of Fiat's hundredth anniversary.

This brand mark will be none other than the renowned round shield of the Twenties, featuring a band of laurels around a blue field on which the Fiat name stands out in silver.

A restyled version of this symbol will now be returning to grace the front grille of the 'centenary car', after which it will gradually be adopted by all Fiat models over a period of time. The same emblem, with the addition of the dates 1899-1999, will also form the logo for the company's hundredth anniversary celebrations.

Fiat is therefore looking to the future, to the global market on which is has for many years played a leading role, while at the same time keeping its identify and roots, symbolised in the new brand mark. Designed by the Fiat Style Centre, the emblem stands for 'change in continuity', a sign of the past reinterpreted in a modern light.

The round logo will replace the five bars that have given the Brand's cars a 'family feeling' since 1991 (the Cinquecento was the first car on which they appeared without being accompanied by the four cubes), which is to say the set of elements that makes each product a recognisable member of the Fiat 'family'. The Group's trademark - the famous emblem of four cubes slanting at 18 degrees - remains the same, and will continue to distinguish the back of each model as the Company's unmistakable signature.

The history of the 14 trademarks that have appeared on the radiator grilles of Fiat vehicles throughout these hundred years makes curious and sometimes fascinating reading. We shall tell their tale here, referring to the year in which each symbol was used as the Brand's unique 'family feeling' for the first time (source: Fiat).

fiat 4

Fiat logo.

fiat 3

Fiat logo.

fiat logo


fiat 2

Fiat logo.

fiat logo3

Fiat logotype.


Fiat emblem.

fiat 500 65

1965 Fiat 500.

fiat 300hp 11

1911 Fiat 300 HP.

fiat 128 69 83

1969-1983 Fiat 128.

fiat 600d 62

1962 Fiat 600 D.

fiat topolino500 36

1936 Fiat 500 Topolino.

fiat building modena

Former Fiat building in Modena Italy. (submitted by Paul at QSM).

joffre fiat st tropez

Joffre Mecanique Auto Fiat in Nice, France.

Fiat related emblems   
Fiat 600 : 1955   Produced from 1955 to 1969.
Fiat 8V : 1952   Produced from 1952 to 1954.
Fiat 500 1.4 Sport : 2007   
Polski Fiat   Polski Fiat production, which totalled 10,000, was terminated by the WW II.
Fiat ads   
Fiat brochures   
Fiat 600 Coupe : 1959   Designed by Viotti
Fiat Pininfarina Spider : 1983   
Fiat Spider 2000 : 1980   First sold in the US market in 1968.
Fiat 500,000th "Blue&Me" car delivered   
Fiat 500C : 2009   
Fiat 600 Multipla : 1955   
Fiat Campagnola : 1974   
Fiat 2300-S Coupe : 1961   
Fiat 500 Barbie : 2009   A Fiat 500 Show Car Birthday Gift For Barbie®
Fiat   Official site.
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


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