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Graham-Paige

Detroit, USA, 1928-1945.
Filed under:  Companies
 
Comment(s): 3
 
 

In 1927, Joseph B., Robert C. and Ray A. Graham organized the New York based Graham Brothers Corporation as a holding company.


graham emblem 1

Graham emblem from a 1940 Graham Hollywood Supercharged Sedan (Under 200 made and designed by John Tjaada).

On January 5, 1928, the name of the company was changed to Graham-Paige Motors Corporation, and a new line of Graham-Paige automobiles was presented to the public.

All the new 1928 Graham-Paige cars had a crisp new styling that made them an instant hit. In the single month of August a total of 11,207 cars were built, more than half the total for the entire twelve months of 1927.

The total production for 1928 amounted to something over 73,000 cars, setting a record for a new car in its first year. That record was short lived, however, as the new De Soto topped it just one year later.

In August, 1929, the Company announced 1930 Graham-Paige models. These proved to be the last to bear the Graham-Paige nameplate. In January of 1930 the company introduced a "second series" of "Very Good Cars at Low Prices" that dropped Paige from the name. Thereafter the car was simply the Graham.

The company revived the Paige name for a new line of light commercial vehicles that never sold well. When this line ceased in 1932, Paige disappeared as a vehicle nameplate.

Since 1932.
The 1930s were hard on all auto makers but especially independents like Graham-Paige. By 1940 it had lost money every year except 1928 and 1933. Production of the Graham finally ceased in September of 1940, when the automobile assembly line was closed to concentrate on military work.

In August 1944, Joseph W. Frazer, former president of Willys-Overland, assumed control of Graham-Paige Motors Corporation. He announced that the company would resume manufacture of automobiles after the war with a completely new car to be called the Frazer. While looking for financial backing, Frazer met California industrialist Henry J. Kaiser, who also had plans for a postwar automobile. The two agreed to work together, and in August 1945 they formed the Kaiser-Frazer Corporation to build the new Kaiser. Henry Kaiser became the chairman of Kaiser-Frazer, and Frazer became president. The goal, using the same assembly line, was for Kaiser-Frazer to build two Kaiser automobiles for every Frazer built by Graham-Paige.

The enormous costs associated with designing and manufacturing a brand-new car rapidly ate away at Graham-Paige assets. The company decided a second time to quit the car business. In 1947 stockholders approved the sale of all automotive assets to Kaiser-Frazer, leaving Graham-Paige only its farm equipment division. Joe Frazer moved the company from Detroit to York, Pennsylvania, to sell rototillers.

By 1950 the company had disposed of its Kaiser-Frazer stock and dropped the word Motors from its name. Headquarters was moved to New York City and the company began investing in real estate. Frazer retired in 1954. In 1962 Graham-Paige Corporation changed its name to Madison Square Garden Corporation. By 1977 the former auto maker's various real estate assets made it an attractive takeover candidate, and it disappeared into the Gulf & Western conglomerate. Gulf & Western evolved into Paramount, which today is media conglomerate Viacom. (source: Bill Roberts)

An article by Jeffery I. Godshall that originally appeared in Automobile Quarterly Volume 13 No.1 titled The Graham Brothers and Their Car is as a complete history of Graham-Paige as you will find.


graham horn emblem 1

Graham horn emblem from a 1940 Graham Hollywood Supercharged Sedan (Under 200 made and designed by John Tjaada).

graham trunk emblem 1

Graham logotype trunk emblem from a 1940 Graham Hollywood Supercharged Sedan (Under 200 made and designed by John Tjaada).

graham front grill emblem 1

Graham front grill emblem from a 1940 Graham Hollywood Supercharged Sedan (Under 200 made and designed by John Tjaada).

hollywood emblem graham 40

Hollywood portion of the Hollywood Supercharged emblem from a 1940 Graham Hollywood Supercharged Sedan (Under 200 made and designed by John Tjaada).

supercharged emblem graham 40

Supercharged portion of the Hollywood Supercharged emblem from a 1940 Graham Hollywood Supercharged Sedan (Under 200 made and designed by John Tjaada).

hollywood interior emblem

Interior Hollywood emblem from a 1940 Graham Hollywood Supercharged Sedan (Under 200 made and designed by John Tjaada).

grahampaige grill emblem

Graham−Paige front grill emblem. (source: John Lloyd)

graham logo1.gif

Graham-Paige logo.

graham logo3

Graham-Paige logo.

graham paige plaque

Graham-Paige plaque.

graham bros truck radiator emblem

Graham Brothers Detroit truck radiator emblem.

graham paige brake

Graham-Paige brake light.

GRAHAM-PAIGE CARS
graham 885 28

1928 Graham-Paige 8-85.

graham hollywood supercharged sedan 40

1940 Graham Hollywood Supercharged Sedan. (Under 200 made and designed by John Tjaada).

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COMMENTS
Nelson2866 days ago

My dad had a '38 or '39 "Sharknose" Graham that sat in the driveway behind our house for years. I loved looking at it. I don't remember it ever running. Thanks for this. I'd never seen a picture of a '40 before.

Helen Griffin1979 days ago

I have a graham Page brake light similaiar to the photo posted here on your site. Could you tell me approximate year of automobile it would have come off off?

DE BERNES975 days ago

HAVE JUST ACQUIRED A FERRO 3L ENGINE PROBABLY FROM A PAIGE
AND I AM LOOKING FOR A SUPERCHARGER

ANYBODY GOT ANY IDEAS?

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