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Merkur

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Merkur, the German word for Mercury, was an automobile brand which was briefly marketed by Ford Motor Company in the United States and Canada during the mid-1980s. Sold through Lincoln-Mercury dealers, Merkurs were in fact German Fords (there was no Merkur or Mercury brand in Germany) and were thus a form of captive import.


merkur

Merkur logo.

Advertising and PR materials strongly urged the proper German pronunciation, "mare-coor," but practically no one used it and the cars were generally called Merkers. Below the Merkur badge, was a script stating "FORD WERKE AG-Cologne, West Germany"

Only two models were sold under the Merkur badge?a performance-oriented coupe version of the Ford Sierra XR4i called the Merkur XR4Ti (1985-9), and the Merkur Scorpio sedan (1988-9), which was a US version of the Ford Scorpio. Neither model was particularly successful. Exchange rate fluctuations were one explanation; another was the generally odd styling and peculiar name. Also the Scorpio bore a strong resemblance to the similarly-sized and then-new Mercury Sable, which sold on the same showroom floors and was considerably cheaper.

Before Ford pulled the plug, there were rumours that it would begin sourcing Brazilian-made Sierras, but nothing came of this.

Merkurs have not so far generated much interest in the collector market, although their relative rarity could change that in the future. Several active owner communities exist, and parts can still generally be found, although some may have to be sourced from Europe.

(text source: Wikipedia)

 
 
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