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Mitsuoka

Founded in February of 1968.
Filed under:  Companies
 
Comment(s): 0
 
 

Mitsuoka was the tenth automobile manufacturer founded in Japan and to this day, has no automated production. All processed in the factory are carried out by hand by only 45 craftsmen, producing one or two products a day.

mitsuoka logo

Mitsuoka logo.

"Mitsuoka Jidousya Kogyo" was founded in 1968, and "Car Shop Mitsuoka Jidousya" in 1970 by Susumu Mitsuoka. The "Mitsuoka Motor Co., Ltd." was established in 1979.

In 1981, the Vehicle Developing Department was established in Toyama and in February of 1982 the company launched the "BUBU Shuttle 50" with a 50cc engine, which served as the starting point for the present Mitsuoka Motor. During December of the same year, they launched the "BUBU501", followed by the "BUBU502" in May of 1983 and the "BUBU503" in January of 1984.

Additional vehicle launches included the "BUBU505-C" in January of 1985 and by July of 1987 the "BUBU Classic SSK" launched, marking the production of replica cars and the first step to Overseas Business and the start of importing and selling cars in America.

In Fenruary of 1989 came the "BUBU 356 Speedstar" and in May of 1990, Mitsuoka released the "Le-Seyde", which was a modified car based on Nissan Silvia (S13)) with the limited run of 500 vehicles that sold out within 72-hours.

The "Dore" launched in July in 1991 and in October of that same year, established "Fahren Toyama Co., Ltd.", an Audi & Volkswagen franchise.

In January of 1993, a modified car based on Nissan March (K11) called the "Viewt" was launched and sold 1,000 units.

January of 1994 marked a milestone with the launch of the "Mitsuoka Zero-1", which was the brand's first ever Mitsuoka model, (with the exception of the engine).

In February of 1996 Mitsuoka released the "Galue", a modified car based on Nissan Crew. In April of that year, Mitsuoka acquired the vehicle type approval for the "Mitsuoka Zero-1". Through this approval, they were announced as the 10th Authorized Manufacturing Company of Japan.

In February of 1998, they released the "Ryoga" a modified car based on Nissan Primera (P11).

In 1999, the brand released three more vehicle, starting in April with the "MC-1EV" a one-passenger electric car, In October with the "Ray-II" a modified car based on Mazda Carol and in November, with the "Galue-II" a modified car based on Nissan Cedric (Y34).

Then in March of 2000, they released the "Yuga" a modified car based on Nissan Cube (Z10) and in October of that same year, signed an agreement with London Taxi International (UK) as the Sole Distributer of "New London Taxi TX1". In November they finished up the year by launching the "New Le-Seyde" a modified car based on Nissan Silvia (S15).

In March of 2001, BUBU Sapporo Co., Ltd. started GM franchise, and in July launched the "New Ryoga" a modified car based on Nissan Sunny (B15).

That October, at the 35th Tokyo Motor Show, they exhibited the "Orochi Concept" and entered the Automobile Industry of the World as a Manufacturer of unique models.

In June of 2002, they released the "New Ray" a modified car based on Daihatsu Mira Gino and in October, exhibited the "Convoy88", a one-passenger electric car at the 36th Tokyo Motor Show.

By 2004, Mitsuoka opened a Lamborghini franchise in January, launched the "Nouera" a modified car based on Honda Accord, signed an agreement with TD Cars Ltd. (Malaysia) as the Sole Distributer of "TD2000" and in November, participated in the Shanghai Motor Show in China.

Additional milestones include:
<2005.
• In July, launched the "Galue-III", a modified car based on Nissan Fuga.
• Released the "Micro Classic Type-F" (Micro car) and "K-3" (Kit car) in August.
• Released the "Viewt" in September, a modified car based on Nissan March (K12).
• Participated in the 39th Tokyo Motor Show in October.
• Participated in 4th Osaka Motor Show in November.

2006.
• In October, released the "Orochi" limited to 400 units.
• In November, participated in the 8th Singapore International Motor Show.
• Released the "K-4" (Micro car).

2007.
• Launched the "Galue-Convertible" in April, a modified car based on Ford Mustang.
• In October, participated in the 40th Tokyo Motor Show where the "Orochi Kabuto" was introduced, a special edition of Orochi model.

2008.
• In Fenruary, Released the "Galue 2-04", a modified car based on Toyota Corolla Axio.
• In March, participated in the 29th Bangkok International Motor show.
• Released the "Nouera 6-02" in July, a modified car based on Toyota Corolla Axio.
• Released the "Galue-Limousine S50" in October, a modified/Streched car based on Nissan Fuga.
• Released the "Himiko" in December, a modified/Streched car based on Mazda Roadstar.

2009.
• Released the "Cute" in March, a modified car based on Nissan March (K12).

<2010.
• Released the "Galue Classic" in March, a modified car based on Toyota Corolla Axio.
• Released the "Like" in April, a modified car based on Mitsubishi i-MiEV.
• Participated in the 11th Beijing International Automotive Exhibition in April of 2010.
• Released the "Galue" in November, a modified car based on Nissan Teana.
• Participated in the 27th Thailand International Motor Expo in December of 2010.

2011.
• Released the "Mitsuoka Hearse type4" in February, a modified car based on Nissan Teana.
• Released the "Himiko 3rd Anniversary" in October, a modified/Streched car based on Mazda Roadstar.

2012.
• Released the "Viewt" in May, a modified car based on Nissan March (K13).
• Released the "Like-T3" (Electric Vehicle) in October.

2013.
• Released the "Viewt 20th Anniversary" in January.

2014.
• Released the "the Final Orochi" in April.
• Released the "Ryugi" in June, a modified car based on Toyota Corolla Axio.

2015.
• In April, the Mitsuoka Gallery Azabu was opened.
• Released the "Galue" in September, a modified car based on Nissan Teana.

2016.
• Released the "Ryugi Wagon" in January, a modified car based on Toyota Corolla Fielder).
• Participated in the 2016 London Motor Show where the "Mitsuoka Roadster" was introduced (Mitsuoka Himiko in the Japanese market).

(source: Mitsuoka)

mitsuoka emblem 1

Mitsuoka emblem.

mitsuoka roadster horn emblem

Mitsuoka Roadster horn emblem.

mitsuoka roadster door sill

Mitsuoka Roadster door sill.

mitsuoka emblem

Mitsuoka front grill emblem. (submitted by Brian Pettit).

mitsuoka k2 sheet

Mitsuoka K-1 and K-2 microcar ad. (source: John Lloyd)

VIDEOS

Mitsuoka Motor - The company of craftsmanship.

RELATED ARTICLES
Mitsuoka Orochi Nude : 2005   
LINKS
Mitsuoka   Official site.
 
 
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