Nissan Motor Company logo.
Nissan Motor Co., Ltd. is a Japanese automobile maker. From 1932 to 1983, they also used the trademark Datsun. Their head offices are in the Ginza area of Chuo-ku, Tokyo, Japan. Nissan plans to move their headquarters to Yokohama, Kanagawa by 2010; the headquarters will start construction in 2007.
Nissan used to be Japan's second-largest car company, after Toyota, but it has dropped to third in size after Honda. Due to financial problems throughout the 1990s (to the point where most believe an American company in a similarly bad financial state would have ceased trading), the French company Renault took a large shareholding in the company and installed Carlos Ghosn as president, the first non-Japanese person to run a Japanese car company (Mazda was run by an American, Mark Fields - and by Briton Lewis Booth - and Mitsubishi was run by a German, Rolf Eckrodt).
Under Ghosn's "Nissan Revival Plan" (NRP), Nissan has rebounded in what many leading economists consider to be one of the most spectacular corporate turnarounds in history, catapulting Nissan to record profits and a dramatic revitalization of both its Nissan and Infiniti model line-ups.
In 2001, the company initialed Nissan 180, capitalizing on the success of the NRP. Ghosn has since been idolized as a national hero in Japan as a symbol of the strength of the currently ailing Japanese economy, with Ghosn and the Nissan revival story prominently featured in Japanese manga and popular culture. His achievements in revitalizing the Japanese company have been noted by Emperor Akihito, who awarded him the Japan Medal with Blue Ribbon in 2004.
Nissan is also noted for being one of the world's leading manufacturers of automobile engines, with its VG and VQ V6 engines appearing on "Ward's 10 Best Engines" for 11 straight years - every year since the award's inception.
In 1914, the Kwaishinsha Motorcar Works (Kaishin Jidosha Kojo), established three years earlier, in Azabu-Hiroo District in Tokyo, built the first DAT. The new car's name being the acronym of the company's partners' surnames:
-Kenjiro Den (Den Kenjiro)
-Rokuro Aoyama (Aoyama Rokuro)
-Meitaro Takeuchi (Takeuchi Meitaro).
The Works was renamed to Kwaishinsha Motorcar Co. in 1918, and again, in 1925, to DAT Motorcar Co.
The next year, the Tokyo-based company merged with the Osaka-based Jitsuyo Jidosha Co., Ltd. (Jitsuyo Jidosha Seikoku Kabushiki Gaisha) (established 1919) as DAT Automobile Manufacturing Co. Ltd. (Dat Jidosha Seizo Kabushiki-Kaisha) in Osaka until 1932. In 1931, the first DATSON?meaning "Son of DAT"?was produced. However, the last syllable was changed to "sun", because "son" also means "loss" in Japanese.
In 1933, the company name was Nipponized to Jidosha-Seizo Co. Ltd. ("Automobile Manufacturing Co. Ltd.") and moved to Yokohama. The company became Nissan Motor Co., Ltd. (Nissan Jidosha Kaisha) on June 1, 1934, and was founded by Yoshisuke Aikawa. For two years (1947 to 1948) the company was briefly called Nissan Heavy Industries Corp.
Like Hino and Isuzu, but unlike Toyota, Nissan partnered with a European company to gain access to automobile and engine designs. Nissan chose Austin of the United Kingdom, which later became the British Motor Corporation. Nissan began building Austin 7s in 1930, though the legitimacy of their license is debated. The company soon began producing a variety of Austin-derived models like the original Austin A50-based Datsun 1000. These designs were apparently covered by a 1952-1960 license agreement between the companies. Even after the Nissan introduced its own models in the 1960s, its engines continued to be derived from Austin's A- and B-family designs.
In 1966, Nissan merged with the Prince Motor Company, bringing into its range more upmarket cars, including the Skyline and Gloria. The Prince name was eventually abandoned, with successive Skylines and Glorias bearing the Nissan name - however, "Prince" is still used in names of certain Nissan dealers in Japan. Nissan would introduce a new luxury brand for the US market in the late 1980s called Infiniti.
In the wake of the fuel crisis, Nissan became one of the world's largest exporters of automobiles and set up new factories in Mexico and Australia.
The firm established assembly operations in the United States in the early 1980s, with a plant in Smyrna, Tennessee. This facility at first built only trucks, but has since been expanded to produce several car lines. An engine plant in Decherd, Tennessee followed, and most recently a second assembly plant in Canton, Mississippi. A plant in Sunderland, UK was added in the mid-1980s as the subsidiary Nissan Motor Manufacturing (UK) Ltd.
However, financial difficulties in Australia in the late 1980s caused Nissan to cease production there.
Nissan also produces cars at its factory near Pretoria, South Africa. The company's head office is now in Tokyo but will move back to Yokohama in 2010.
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