Israel, 1958-1975.
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Sabra (Autocars Co. Ltd.) of Haifa, Israel, was founded in the 1950s as Israel's first car manufacturer.

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The company was bought by Rom Carmel Industries in 1974, after Autocars was placed in administration in 1971 and the owner, Mr. Yitzhak Shubinsky, was forced to resign. It was bought four years later by Urdan Industries. Their last full year of production was 1980.

The name "Sabra" was chosen because it means both "born in Israel" and "cactus" (which was its logo) in Hebrew.

In 1960, Yitzhak Shubinsky launched an Israeli-made car at the autoshow in New York.

In 1961, at the New York Autoshow, the first Sabras were introduced. Reliant produced the first 100 cars. Their VIN-plates read "AUTOCARS COMPANY LIMITED HAIFA ISRAEL", though they were actually made in the UK. The rest of the cars were produced in Israel, but only 41 of those were exported to the USA.

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Sabra brochures   
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


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