Sears' Allstate emblem.
Sears had tried selling a car under its name previously between 1908 and 1912; however, each car cost more to manufacture than the actual selling price, so production ended and the manufacturing equipment was sold to the emerging Lincoln Motor Car Works.
Originally, Allstate automobiles were planned to be built on the senior Kaiser platforms, but following three years of negotiations between Kaiser-Frazer and Sears, Roebuck, the production Allstate was announced on November 20th, 1951 by Sears merchandising vice president Theodore V. Houser and Kaiser-Frazer administrative vice-president Eugene Trefethen.
The three-year delay was due in part to tension from existing Kaiser-Frazer dealerships fearing competition with the Sears organization.
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