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Sears

Sears had tried selling a car under its name previously between 1908 and 1912; however, each car cost more to manufacture than the actual selling price, so production ended and the manufacturing equipment was sold to the emerging Lincoln Motor Car Works.

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Originally, Allstate automobiles were planned to be built on the senior Kaiser platforms, but following three years of negotiations between Kaiser-Frazer and Sears, Roebuck, the production Allstate was announced on November 20th, 1951 by Sears merchandising vice president Theodore V. Houser and Kaiser-Frazer administrative vice-president Eugene Trefethen.

The three-year delay was due in part to tension from existing Kaiser-Frazer dealerships fearing competition with the Sears organization.

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Sears' Allstate emblem.

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