Founded by Henry C. Stutz.
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The company was founded as the Ideal Motor Car Company in Indianapolis, Indiana in 1911. Ideal entered a car in the Indianapolis 500 that year and placed 11th, earning it the slogan, "the car that made good in a day". The next year, the founder, Henry C. Stutz, renamed the company Stutz Motor Company and began selling high-performance roadsters like the famous Stutz Bearcat.

stutz 1915 logo

1915 Stutz logo.

Stutz was forced to raise money beginning in 1916, eventually selling the company in 1919. In 1922, three Stutz investors, one of whom was Charles M. Schwab, gained control of the company. The new owners brought in Frederick Ewan Moskowics, formerly of Daimler Benz, Marmon, and Franklin, in 1923. Moskowics quickly refocused the company as a developer of safety cars, a recurring theme in the auto industry. In the case of Stutz, the car featured safety glass, a low center of gravity for better handling, and a hill-holding transmission called "Noback". One notable advance was the 1931 DOHC 32-valve V8, one of the earliest multi-valve engines.

In 1927, a Stutz set a world record for speed, averaging 68 mph (109.5 km/h) for 24 hours. The following year, a Stutz finished second at the 24 Hours of Le Mans, the best result for an American car until 1966. Stutz set another speed record at Daytona, reaching 106.53 mph (171.3 km/h), and the company placed fifth at Le Mans in 1929.

Production ended in 1935 after 35,000 Stutz cars had been manufactured.

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1984 Stutz Victoria front grill emblem. (source: Stutz Registry)

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1984 Stutz Victoria rear emblem. (source: Stutz Registry)

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1913 Stutz Bearcat.

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1913 Stutz Bearcat.

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1913 Stutz Bearcat hood-ornament.

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1927 Stutz Sedan.

stutz bldg

The Stutz Lives.
When collector Turner Woodard bought the historic Stutz Building 14 years ago, most of his contemporaries thought he was taking too much of a risk. "Of the 30 to 40 people I spoke with, only two told me to go for it"," said Woodard with a smile.

But the Indianapolis business community and many automobile enthusiasts are glad Woodard stepped up and saved the buildings that headquartered Stutz Motorcar from 1911 until the company ceased production in 1934.

Eli Lilly, an Indianapolis-based pharmaceutical manufacturer, purchased the building in 1940 and used the facility until the early 1980s. The beautiful structure sat vacant for years until Woodard, a real estate developer and avid car enthusiast, purchased it in 1993.

We've tried very hard to preserve the original character and charm of this wonderful, historic place. The freight elevators are still in operation, and most of the original windows and fixtures are still in place" Woodard said.

The building takes up an entire city block and is now home to more than 150 tenants ranging from law practices and advertising agencies to budding artists and entrepreneurs.

Woodard encourages car lovers of all ages to visit this unique building for a look at the well-preserved, fascinating bygone days of motoring. (source: by Tom Trace, Autoweek).

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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


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