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Named after Sakichi Toyoda.
Filed under:  Companies
Comment(s): 7

The Japanese have a bit of a weakness for mad badges. Hence, the current Toyota symbol that looks like a cowboy in a big hat, but is actually three elipses depicting the heart of the customer, the heart of the product, and the ever-expanding technological advancements and boundless opportunities that lie ahead.

toyota 1

Toyota logo.

(text from Car Magazine, July 1999. Written by Martin Buckley.)

Update: In July of 2006, Toyota outsold Ford in the US for the first time ever by more than 17,000 vehicles.

Origins in Toyota Automatic Loom - 1936.
The origins of the company are found as an automobile section of Toyoda Automatic Loom, implemented in September 1933. Quickly thereafter the section produced its first Type A Engine in 1934, used for the production of the first Model A1 passenger car in May 1935 and the G1 truck in August 1935. Production of the model AA passenger car started in 1936.

Establishment of Toyota Motor Co. and WWII 1936-1946.
Toyota Motor Co. was established as an independent company in 1937. Although the founding family name is Toyoda, the company name was changed to:

-- Signify the separation of the founders' work life from home life;
-- Simplify the pronunciation, and
-- Give the company an auspicious beginning. Toyota is considered luckier than Toyoda due to the fact that eight is a lucky number, and is the number of strokes it takes to write Toyota in Katakana.

During the Pacific War the company was dedicated to truck production for the Imperial Army. Because of severe shortages in Japan, military trucks were kept as simple as possible. For example, the trucks had only one headlight on the center of the hood.

Fortunately for Toyota, the war ended shortly before a scheduled allied bombing run on the Toyota factories in Aichi.

Start of Commercial Production 1947-.
Commercial passenger car production started in 1947 with the model SA. In 1950 a separate sales company Toyota Motor Sales Co. was established (which lasted until July 1982). In April 1956 the Toyopet dealer chain was established.

Today Toyota is one of the top car manufacturers with large market shares in both the US and Europe. It has a small car division, selling under the Daihatsu brand as well as a heavy vehicle division, selling under the Hino brand.

Toyota is Japan's biggest car company and second largest in the world (the largest being America's General Motors) having recently overtaken Ford Motor Company in sales. The company is immensely profitable, and its massive cash reserves dwarf those of many countries. Toyota's vehicles are generally highly regarded for their quality, proficient engineering, and value, but their designs are viewed as anonymous and lacking the flair of smaller manufacturers. Toyota offers one of the largest ranges of vehicles of any manufacturer and does, amongst its more predictable high-volume models, produce a number of exciting sports cars, particularly, the Celica, MR2 and Supra.

toyota 3

Toyota logo with their "Today Tomorrow Toyota" tagline.

toyota 2

toyota trucks logo

Toyota Truckks logo.

tta toyota team argentina

Toyota Team Argentina logo.

toyota f1 logo

Toyota F1 logo. In 2002 Toyota started racing in Formula One with Toyota Team Europe, based in Cologne. Despite a huge investment, the team's performances have been mediocre so far. In 2004, top designer Mike Gascoyne was hired; by 2005 the team had advanced from the midfield to challenging for the top positions. Jarno Trulli achieved two second places and one third place in the first five races of the season, helping the team to retain second position in the Constructors Championship for several races. Jarno Trulli and Ralf Schumacher are the team's current drivers.

toyota honduras

Toyota "50 Years In Honduras" logo.

Toyota TRD   Toyota Racing Development
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Toyota Yaris Club : 2007   By Five Axis Design at the 2007 SEMA Show.
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CWE2915 days ago

I've always seen the Toyota logo as a symbol containing all the letters of TOYOTA stacked on top of each other.

saad2908 days ago

My name is Saad, are Egyptian, I live in Italy, I would like to know if you have still toyota peseros I send pictures and prices as soon as possible. on this email: thanks Have a nice day

あるサード、エジプト、私はイタリアに住んでいる、トヨタ peseros があるあれば私は送信写真や価格、できるだけ早く知っているしたいのですが。。 このメールに: ありがとう よい一日を

Amanda2734 days ago

Toyota has also proven it's name in the automotive industry but did they already cleared the issue of reclaiming thousand of Toyota Corolla in the US?

Stephen C.2708 days ago

Yeah, I agree with Amanda that Toyota Motor Corporation really proved the world in automotive industry that they really got something that other automotive companies don't have. And I'm loving my car now, Toyota Camry.

Andrew2685 days ago

Cool. But I got to say, Honda is way cooler :)

StephenC2673 days ago

Honda is cool alright but for me Toyota has proven itself for a lot of years already. You gonna love every car they release each year.

tony2653 days ago

One of the cars that I love from Toyota is Camry. Gonna love it every time I see one. I'll be having one of this days. Look for auto parts and its ready to go.

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