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Ultima

UK, 1983 -
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In 1983, Lee Noble, acclaimed automotive engineer and designer, sets up Noble Motorsport Ltd and launches the Ultima Mk1.

ultima logo1.gif

The Ultima Mk1 had a square tube space frame chassis, Ford Cortina front uprights/brakes/steering, Austin Princess radiator and Renault front uprights/brakes on the rear. The V6 engine and transmission were taken from a Renault 30.

(source: Ultima)

ultima logo2.gif
promo sheet

Lee Noble and Ted Marlow promoting the cars in a photo shoot at Newark market centre.

factory

Ultima factory.

RELATED ARTICLES
Ultima brochures   
LINKS
Ultima   Official site.
 
 
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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