Venturi

As a symbol of renewal, Venturi unveiled the Fetish concept-car in 2002 at the Geneva International Motor Show, emboding the new turn Venturi has taken in terms of design.

Venturi emblem from a 1991 260 Coupe. (source: Martin Alford)

Presented at the Paris Motor Show the same year, the Fetish concept-car was awarded a Talent du Luxe and was invited by Michelin to be the ambassador of France during the 2003 Detroit Motor Show (Michelin Challenge Design).

Reinforced by public enthusiasm, Venturi turned the concept-car into a real production car. "To create the car of its time" was our slogan for the presentation of the final version of the Fetish at the 2004 Paris Motor Show, coinciding with the brand's 20th anniversary.

An electric sports car is the logical direction given new technologies available and the relative cost of batteries. Fetish has been conceived to be an electric vehicle, with absolutely no compromise on batteries and using the best state of the art technology available world-wide, regardless of price.

Given the desire to reach the American, European and Japanese markets, the approval norms for the relative countries have been integrated into the project right from the conception.

Venturi is from France.