Founded by Vittorino Viotti. Italy, 1920-1964
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Founded in the early 1920's by Vittorino Viotti (who remained the owner and designer until he passed away in 1956) they built bodies for various different cars from Fiat, Lancia and Alfa Romeo.

viotti logo.gif

Viotti Torino logo.

A good relationship with Fiat led to them being given more work and they were one of the first carrozzerie to mass-produce special versions. In the 1930's they designed two cabriolets based on the then new 508 Balilla, a two-seater and a four-seater. Fiat then gave them a contract to produce the former and they went on to build some thousands, which were sold by Fiat. The four seater was also built in small numbers (but not sold by Fiat) as were a variety of other models.

After the war they were pioneering in the development and production of the 'woody' estate car (Giardinetta) their first models being based on the Fiat 1100. These were highly successful, a fact which can be seen in that they were copied by many other companies, including Fiat themselves. They continued to build a variety of vehicles (coupés, cabriolets, etc) until they closed in 1964. Among the many designers who worked there special mention should be made of Revelli and Frua.

(source: Cars From Italy).

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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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