The ancestor of the factory was a cannon-casting plant, founded in Yugoslavia in 1853.
Filed under:  Companies
Comment(s): 2

The first vehicles in Kragujevac were Ford trucks. They were made exclusively for the Yugoslavian Army in the late 30's, since today's "Zastava" was a gun factory named Vojno-Tehnicki Zavod (Army Technical Institute). A small number of vehicles was made until the outbreak the war in 1941. Then in the early 50's some number of Jeeps was made, but the deal with Willys-Overland (Chrysler) went off, and the production stopped.

zastava logo

Zastava logo.

After the 2nd world war the factory got a new name: Zavodi Crvena Zastava (means: "Red Flag Plant"). (Later the "Crvena" has left from the name.) It first started building passenger cars in 1954. The first Zastava cars were varients of the Fiat 1400, 1300 and 1900. In the same period, Zastava introduced another car. It was 1300 cm3 four door sedan, known in Italy as "Milletrecciento", it was a modern car at that time. (FIAT introduced it in 1961.) Many people in Yugoslavia think it was the best car ever made by Zastava, despite to the fact it is forty years old model.

Next came the Zastava 750. It was same as the FIAT 600D, (4cyl, 767 cm3 , 25 HP OHC engine, rear wheel drive). Its mass production started in the early sixties, it was in production until 1981. Throughout the 60's Zastava built more Fiat based cars that evolved from the 1100, 1300, 1500, 124, and 125 Fiat models. But FIAT 124 and 125 were never built in Yugoslavia. FIAT 125 was imported from Italy and later from Poland. FIAT 124 was very rare in Yugoslavia. Some other FIATs were also on Yugoslav market, but I am not sure if they were imported, assembled or built by Zastava. It was the original 600 cm3 version of 600D and FIAT Multipla based model 600.

In the beginning of the seventies Zastava made another arrangement with FIAT. In 1971 Zastava introduced the Zastava 101 (4cyl, 1116 cm3 OHC, 55HP, front wheel drive), which is based on FIAT 128. It had a restyled rear panel, and later became available as a hatch back, a style that had not been issued in Italy. It was said that model 101 should be produced in Yugoslavia for both Yugoslav and Italian market, and vice versa, in the Italian market is marked as Innocienti. This car was much worse than it's predecessors. It was not made under FIAT's license, but by some other sort of agreement. Without strict quality control, a car turned out to be disaster. In Yugoslavia, people used to say: "You need at least three years to fix everything that morons in the factory had screwed, and after that it is about the time to sell the car." Despite of it's poor quality it was widely spread in Yugoslavia. This market was always hungry for the new cars. People used to buy it because of it's moderate price, cheap spare parts and low maintenance cost.

In the middle of the seventies, Zastava management decided to develop a new model, based on FIAT engine. It was supposed to be called Zastava 102, but later on in 1981 it was presented as Yugo 45.

zastava old logo

Zastava logo. (source: John Lloyd)

zastava logo4.gif

Zastava shiled.

zastava 1100 10 72

1972 Zastava 101 - 1100.

zastava 750

Zastava 750. (source: John Lloyd)

Yugo   Named after Yugoslavia.
Yugo commercials   
Yugo brochures   
Zastava brochures   
Advertise on Cartype
Instagram Vimeo Youtube Twitter Facebook
THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.