Along with a brand icon called the "fast," a gremlinesque character that issues commands to Volkswagen drivers in a deep, robotic voice, the Volkswagen campaign also introduces a new slogan, "Make friends with your fast".
In an effort by Volkswagen to increase slumping sales while testing the creative chops of its new agency, Crispin Porter & Bogusky in Miami, a unit of MDC Partners created "Fast".
It is also a considerable test for Crispin, a midsize agency known for its innovative creative work for Burger King and Mini Cooper; the Volkswagen account is its largest to date.
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