Cadilac naming convention

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Cadillac has dispensed with names like Seville and Deville, replacing them with three-letter combinations like STS and DTS. For those with fond memories of those old names, the first letter remains. The STS is the modern descendant of the old Cadillac Seville and the DTS is the rough equivalent of the Deville.

The C in CTS, Cadillac's entry-level model, has no particular meaning. (It's Cadillac's naming scheme and they get to decide what things stand for, so it doesn't stand for Catera, either.) The letters TS stand for "touring sedan." For the performance version of the CTS, the company added a V to create the CTS-V.

The XLR, a two-seat convertible, is the "luxury roadster" of the X series.

Otherwise, an X on a Cadillac stands for "crossover." The RX in the name of Cadillac's SRX SUV stands for "reconfigurable crossover."

Cadillac is in the process of doing away with the Escalade name on its SUVs but hasn't quite gone all the way yet. For now, each Escalade model has a 3-letter addendum on its name: EXV for the crossover version and ESV for the performance version.

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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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