New (horizontal) Chrysler logo for 2007.
Increasingly, Chrysler is leveraging resources worldwide, forming new joint ventures and alliances and consolidating operations in order to better achieve global balance and manage fixed costs. These moves are designed to help Chrysler become a more globally focused manufacturer, with design, engineering, sourcing and a local presence to serve local customers.
As such, Chrysler is closing the Pacifica Advance Product Design Center, consolidating the Advance Design function in Auburn Hills.
Advance Design remains an integral part of Chrysler's future design efforts, led by Trevor Creed, Senior Vice President -- Design.
These changes set the stage for Chrysler's future global growth efforts, which also include their intent to establish global expertise in design, engineering and sourcing through centers of excellence. These actions will help the Company meet its long-term globalization goals.
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