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Paige ads

Filed under:  Ads
 
Comment(s): 57
 
 

Assorted ads from Paige.


graham bros ad 27

Paige's Graham Brothers message ad in The Saturday Evening Post, July 16, 1927. (source: Bill Roberts)

paige jewett models ad 27.jpeg

1927 Paige-Jewett models ad in Ladies Home Journal, January, 1927. (source: Bill Roberts)

paige v8 models ad 27

Paige Eight-cylinder Models ad in Ladies Home Journal, May, 1927. (source: Bill Roberts)

paige sedan ad 26

1926 Paige 5-passenger Sedan ad in The Saturday Evening Post, July 3, 1926. (source: Bill Roberts)

jewett brochure 25

1925 Jewett brochure cover.

paige convertible ad 24

1924 Paige Open Touring Sedan ad.

jewett ad 23

1923 Jewett Special Touring ad in The American Magazine. (source: Bill Roberts)

jewett six ad 23

1924 Jewett models ad in The Saturday Evening Post Magazine, September 29, 1923. (source: Bill Roberts)

jewett six sedan brochure 22

1922 Jewett Six Sedan brochure cover.

paige ad 21

1921 Paige 6-66 models ad in The Saturday Evening Post Magazine, February 5, 1921. (source: Bill Roberts)

paige touring vogue ad 20

1920 Paige Touring ad in Vogue Magazine, June 1920. (source: Bill Roberts)

paige coupe ad 16

1917 Paige Six-51 Coupé ad in The Saturday Evening Post, November 25, 1916, page 68. (source: Bill Roberts)

cadillac penalty ad 15

Paige-Detroit announced its new six-cylinder Paige autos in the January 2, 1915, issue of the Saturday Evening Post magazine. In that same issue the Cadillac Motor Car Co. placed the adjacent ad with the title "The Penalty of Leadership".

In September of 1914, after previously standing behind its four-cylinder engine and stating that it had no intention of marketing a six-cylinder car, Cadillac made the stunning announcement of its eight-cylinder, "V-type" engine. After the passage of several months Cadillac, in the person of Theodore McManus, who wrote Cadillac's advertising, presumably felt an explanation was in order.

Ninety years later "The Penalty of Leadership" remains famous. Compared to ads from Paige-Detroit and other auto makers, it is plain, but this was typical of McManus's work for Cadillac during this period. His ads were packed with text and only occasionally even showed a car. This one's provocative title, however, is as stiking today as it must have been then. The ad makes no extravagant product claims but instead warns the potential Cadillac customer that he must be willing to endure the envy of others for being in the forefront. And, yes, we know Cadillac makes motor cars, but nowhere in it is the reader told what exactly Cadillac is selling, other than status.
Whatever impact "The Penalty of Leadership" had on the public, it certainly made an impression on the advertising industry! Nothing quite like it had been seen before.

It defined the Cadillac and made it stand out from other cars. Perhaps the best compliment to Cadillac, the self-proclaimed "Standard of the World", is that it is a style of ad that has been imitated many times since the original was published so long ago.

Four years later Cadillac repeated the ad in a different format in the January 11, 1919, issue of the Saturday Evening Post magazine. (source: Bill Roberts)

paige six 46 ad 15

1915 Paige "Six-46" ad in The Saturday Evening Post, January 2, 1915. (source: Bill Roberts)

paige motor age ad 14

1914 Paige Glenwood ad with new styling. Motor Age Magazine. (source: Bill Roberts)

1914 models paige ad 13

1914 Models Paige ad with old styling. Saturday Evening Post, October 18, 1913, page 80. (source: Bill Roberts)

RELATED ARTICLES
Graham-Paige   Detroit, USA, 1928-1945.
Paige   Detroit, USA.
Graham-Paige ads   
Paige brochures   
LINKS
History of Paige-Detroit   Enthusiast site.
 
 
COMMENTS
Fat cow Promo Codes2918 days ago

Thanks for awesome article mate.with a recessed coolant temperature gauge that was visible from the driver's seat on the large models.
Regards,

wine2883 days ago

Thanks Paul, for commenting on this matter.

rev2882 days ago

The blog is really informative thanks for sharing

best2856 days ago

Its really a nice blog ..Nice and Interesting pictures........
Thanks,

no deposit offers2840 days ago

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EW2828 days ago

I really appreciate the kind of topics you post here. Thanks for sharing us a great information that is actually helpful. Good day!

EW2828 days ago

Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way, Ill be subscribing to your feed and I hope you post again soon

baruna2827 days ago

I really appreciate the kind of topics you post here. Thanks for sharing us a great information that is actually helpful. Good day!

baru2827 days ago

Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way, Ill be subscribing to your feed and I hope you post again soon.

maley2826 days ago

interesting post, enjoy reading it....

max2823 days ago

Whatever impact "The Penalty of Leadership" had on the public, it certainly made an impression on the advertising industry! Nothing quite like it had been seen before.

tdf2822 days ago

this is a great site

tdf2821 days ago

its nice looking at the transitions of the vehicles from past.

nlavanya2820 days ago

I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way, Ill be subscribing to your feed and I hope you post again soon.

TDf2818 days ago

what a great post.

juvy2811 days ago

i love vintage cars.

KJ2810 days ago

I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts.

juv2804 days ago

like those vintage cars.

JH2800 days ago

The ad makes no extravagant product claims but instead warns the potential Cadillac customer that he must be willing to endure the envy of others for being in the forefront.

Juvy2797 days ago

Love vintage cars.

JH2796 days ago

I have really enjoyed reading your blog posts.

tdf2794 days ago

this is a great site.

Juvy2791 days ago

thanks for the post.

TD2789 days ago

very interesting article.

Juv2778 days ago

nice cars...

HP2771 days ago

thanks for the share.

TDF2768 days ago

These are great pictures.

EM2767 days ago

i feel very lucky can find this page. Finally i find something that i want to know. Thank you for this usefull information.

Helena2766 days ago

thanks for the post..nice cars.

San2757 days ago

I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts.

naveen2753 days ago

Nice and thanks for given information to us.

Juvy2751 days ago

thanks.

Za2750 days ago

I have really enjoyed reading your blog posts.

tdf2749 days ago

nice post.

Miah2747 days ago

nice post.

JH2745 days ago

thanks for the info.

Voi2729 days ago

Great post !

hp2728 days ago

great cars.

newegg2714 days ago

great cars.

TDf2712 days ago

great blog

J2708 days ago

love the cars...

Anna2701 days ago

I reading your blog posts. thanks

hp2700 days ago

nice cars.

jh2693 days ago

thanks for the share,

Nasim2688 days ago

I have really enjoyed reading your blog posts.

TD2687 days ago

well done.

helena2679 days ago

thanks. great cars.

anna2677 days ago

I reading your blog posts. thanks

printer2650 days ago

great blog

pan2625 days ago

nice job!

cs2524 days ago

I like this antique cars, have a great article, keep it up.

dara2408 days ago

thanks for a great article.

TD2405 days ago

What a great history. It's worth reading.

TD2269 days ago

Great post. Thanks for sharing it.

TD2256 days ago

This is beautiful!

bob2214 days ago

I’ve been visiting your blog for a while now and I always find a gem in your new posts. Thanks for sharing.

chin2119 days ago

I have been looking for this.

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