MAKE/MODEL


YEAR


LOGOS

MARKETING

-
CT-TV
DIVIDER_large
Cartype on Twitter
DIVIDER_large
Cartype on Kindle

RSS RSS FEEDS

Subscribe to our web feeds:

 
 

Paige ads

Filed under:  Ads
 
Comment(s): 57
 
 

Assorted ads from Paige.


graham bros ad 27

Paige's Graham Brothers message ad in The Saturday Evening Post, July 16, 1927. (source: Bill Roberts)

paige jewett models ad 27.jpeg

1927 Paige-Jewett models ad in Ladies Home Journal, January, 1927. (source: Bill Roberts)

paige v8 models ad 27

Paige Eight-cylinder Models ad in Ladies Home Journal, May, 1927. (source: Bill Roberts)

paige sedan ad 26

1926 Paige 5-passenger Sedan ad in The Saturday Evening Post, July 3, 1926. (source: Bill Roberts)

jewett brochure 25

1925 Jewett brochure cover.

paige convertible ad 24

1924 Paige Open Touring Sedan ad.

jewett ad 23

1923 Jewett Special Touring ad in The American Magazine. (source: Bill Roberts)

jewett six ad 23

1924 Jewett models ad in The Saturday Evening Post Magazine, September 29, 1923. (source: Bill Roberts)

jewett six sedan brochure 22

1922 Jewett Six Sedan brochure cover.

paige ad 21

1921 Paige 6-66 models ad in The Saturday Evening Post Magazine, February 5, 1921. (source: Bill Roberts)

paige touring vogue ad 20

1920 Paige Touring ad in Vogue Magazine, June 1920. (source: Bill Roberts)

paige coupe ad 16

1917 Paige Six-51 Coupé ad in The Saturday Evening Post, November 25, 1916, page 68. (source: Bill Roberts)

cadillac penalty ad 15

Paige-Detroit announced its new six-cylinder Paige autos in the January 2, 1915, issue of the Saturday Evening Post magazine. In that same issue the Cadillac Motor Car Co. placed the adjacent ad with the title "The Penalty of Leadership".

In September of 1914, after previously standing behind its four-cylinder engine and stating that it had no intention of marketing a six-cylinder car, Cadillac made the stunning announcement of its eight-cylinder, "V-type" engine. After the passage of several months Cadillac, in the person of Theodore McManus, who wrote Cadillac's advertising, presumably felt an explanation was in order.

Ninety years later "The Penalty of Leadership" remains famous. Compared to ads from Paige-Detroit and other auto makers, it is plain, but this was typical of McManus's work for Cadillac during this period. His ads were packed with text and only occasionally even showed a car. This one's provocative title, however, is as stiking today as it must have been then. The ad makes no extravagant product claims but instead warns the potential Cadillac customer that he must be willing to endure the envy of others for being in the forefront. And, yes, we know Cadillac makes motor cars, but nowhere in it is the reader told what exactly Cadillac is selling, other than status.
Whatever impact "The Penalty of Leadership" had on the public, it certainly made an impression on the advertising industry! Nothing quite like it had been seen before.

It defined the Cadillac and made it stand out from other cars. Perhaps the best compliment to Cadillac, the self-proclaimed "Standard of the World", is that it is a style of ad that has been imitated many times since the original was published so long ago.

Four years later Cadillac repeated the ad in a different format in the January 11, 1919, issue of the Saturday Evening Post magazine. (source: Bill Roberts)

paige six 46 ad 15

1915 Paige "Six-46" ad in The Saturday Evening Post, January 2, 1915. (source: Bill Roberts)

paige motor age ad 14

1914 Paige Glenwood ad with new styling. Motor Age Magazine. (source: Bill Roberts)

1914 models paige ad 13

1914 Models Paige ad with old styling. Saturday Evening Post, October 18, 1913, page 80. (source: Bill Roberts)

RELATED ARTICLES
Graham-Paige   Detroit, USA, 1928-1945.
Paige   Detroit, USA.
Graham-Paige ads   
Paige brochures   
LINKS
History of Paige-Detroit   Enthusiast site.
 
 
COMMENTS
Fat cow Promo Codes3093 days ago

Thanks for awesome article mate.with a recessed coolant temperature gauge that was visible from the driver's seat on the large models.
Regards,

wine3058 days ago

Thanks Paul, for commenting on this matter.

rev3057 days ago

The blog is really informative thanks for sharing

best3031 days ago

Its really a nice blog ..Nice and Interesting pictures........
Thanks,

no deposit offers3015 days ago

This is really great site to watch.Very intresting posts are there here.Thanks for shareing the posts.
Regards,

EW3003 days ago

I really appreciate the kind of topics you post here. Thanks for sharing us a great information that is actually helpful. Good day!

EW3003 days ago

Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way, Ill be subscribing to your feed and I hope you post again soon

baruna3003 days ago

I really appreciate the kind of topics you post here. Thanks for sharing us a great information that is actually helpful. Good day!

baru3002 days ago

Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way, Ill be subscribing to your feed and I hope you post again soon.

maley3001 days ago

interesting post, enjoy reading it....

max2998 days ago

Whatever impact "The Penalty of Leadership" had on the public, it certainly made an impression on the advertising industry! Nothing quite like it had been seen before.

tdf2997 days ago

this is a great site

tdf2996 days ago

its nice looking at the transitions of the vehicles from past.

nlavanya2996 days ago

I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way, Ill be subscribing to your feed and I hope you post again soon.

TDf2993 days ago

what a great post.

juvy2986 days ago

i love vintage cars.

KJ2985 days ago

I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts.

juv2980 days ago

like those vintage cars.

JH2975 days ago

The ad makes no extravagant product claims but instead warns the potential Cadillac customer that he must be willing to endure the envy of others for being in the forefront.

Juvy2973 days ago

Love vintage cars.

JH2971 days ago

I have really enjoyed reading your blog posts.

tdf2970 days ago

this is a great site.

Juvy2966 days ago

thanks for the post.

TD2964 days ago

very interesting article.

Juv2954 days ago

nice cars...

HP2947 days ago

thanks for the share.

TDF2943 days ago

These are great pictures.

EM2943 days ago

i feel very lucky can find this page. Finally i find something that i want to know. Thank you for this usefull information.

Helena2941 days ago

thanks for the post..nice cars.

San2933 days ago

I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts.

naveen2929 days ago

Nice and thanks for given information to us.

Juvy2926 days ago

thanks.

Za2926 days ago

I have really enjoyed reading your blog posts.

tdf2924 days ago

nice post.

Miah2923 days ago

nice post.

JH2920 days ago

thanks for the info.

Voi2905 days ago

Great post !

hp2904 days ago

great cars.

newegg2890 days ago

great cars.

TDf2887 days ago

great blog

J2883 days ago

love the cars...

Anna2877 days ago

I reading your blog posts. thanks

hp2876 days ago

nice cars.

jh2869 days ago

thanks for the share,

Nasim2864 days ago

I have really enjoyed reading your blog posts.

TD2862 days ago

well done.

helena2855 days ago

thanks. great cars.

anna2852 days ago

I reading your blog posts. thanks

printer2825 days ago

great blog

pan2800 days ago

nice job!

cs2699 days ago

I like this antique cars, have a great article, keep it up.

dara2584 days ago

thanks for a great article.

TD2580 days ago

What a great history. It's worth reading.

TD2445 days ago

Great post. Thanks for sharing it.

TD2432 days ago

This is beautiful!

bob2389 days ago

I’ve been visiting your blog for a while now and I always find a gem in your new posts. Thanks for sharing.

chin2294 days ago

I have been looking for this.

POST A COMMENT
Name
URL
Email
Comment
HTML tags allowed: <a> <em> <strong> <blockquote>
Spambots begone
ABOUT EDITORS CONTACT

CARTYPE STORE


European Car
(Magazines)
-
Advertise on Cartype
-
Twitter Facebook Vimeo YouTube Flavors.me Flickr Kindle
-
-
divider
 
DIVIDER_large
Car Shipping Companies
Auto Transport Quotes
Mototype
-

CARTYPE STORE

Go Faster. The Graphic Design of Racing Cars. Cars That Matter Italian Racing Red Car Design Yearbook 1
-
-

NOTICE

Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.