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Paige ads

Filed under:  Ads
 
Comment(s): 57
 
 

Assorted ads from Paige.


graham bros ad 27

Paige's Graham Brothers message ad in The Saturday Evening Post, July 16, 1927. (source: Bill Roberts)

paige jewett models ad 27.jpeg

1927 Paige-Jewett models ad in Ladies Home Journal, January, 1927. (source: Bill Roberts)

paige v8 models ad 27

Paige Eight-cylinder Models ad in Ladies Home Journal, May, 1927. (source: Bill Roberts)

paige sedan ad 26

1926 Paige 5-passenger Sedan ad in The Saturday Evening Post, July 3, 1926. (source: Bill Roberts)

jewett brochure 25

1925 Jewett brochure cover.

paige convertible ad 24

1924 Paige Open Touring Sedan ad.

jewett ad 23

1923 Jewett Special Touring ad in The American Magazine. (source: Bill Roberts)

jewett six ad 23

1924 Jewett models ad in The Saturday Evening Post Magazine, September 29, 1923. (source: Bill Roberts)

jewett six sedan brochure 22

1922 Jewett Six Sedan brochure cover.

paige ad 21

1921 Paige 6-66 models ad in The Saturday Evening Post Magazine, February 5, 1921. (source: Bill Roberts)

paige touring vogue ad 20

1920 Paige Touring ad in Vogue Magazine, June 1920. (source: Bill Roberts)

paige coupe ad 16

1917 Paige Six-51 Coupé ad in The Saturday Evening Post, November 25, 1916, page 68. (source: Bill Roberts)

cadillac penalty ad 15

Paige-Detroit announced its new six-cylinder Paige autos in the January 2, 1915, issue of the Saturday Evening Post magazine. In that same issue the Cadillac Motor Car Co. placed the adjacent ad with the title "The Penalty of Leadership".

In September of 1914, after previously standing behind its four-cylinder engine and stating that it had no intention of marketing a six-cylinder car, Cadillac made the stunning announcement of its eight-cylinder, "V-type" engine. After the passage of several months Cadillac, in the person of Theodore McManus, who wrote Cadillac's advertising, presumably felt an explanation was in order.

Ninety years later "The Penalty of Leadership" remains famous. Compared to ads from Paige-Detroit and other auto makers, it is plain, but this was typical of McManus's work for Cadillac during this period. His ads were packed with text and only occasionally even showed a car. This one's provocative title, however, is as stiking today as it must have been then. The ad makes no extravagant product claims but instead warns the potential Cadillac customer that he must be willing to endure the envy of others for being in the forefront. And, yes, we know Cadillac makes motor cars, but nowhere in it is the reader told what exactly Cadillac is selling, other than status.
Whatever impact "The Penalty of Leadership" had on the public, it certainly made an impression on the advertising industry! Nothing quite like it had been seen before.

It defined the Cadillac and made it stand out from other cars. Perhaps the best compliment to Cadillac, the self-proclaimed "Standard of the World", is that it is a style of ad that has been imitated many times since the original was published so long ago.

Four years later Cadillac repeated the ad in a different format in the January 11, 1919, issue of the Saturday Evening Post magazine. (source: Bill Roberts)

paige six 46 ad 15

1915 Paige "Six-46" ad in The Saturday Evening Post, January 2, 1915. (source: Bill Roberts)

paige motor age ad 14

1914 Paige Glenwood ad with new styling. Motor Age Magazine. (source: Bill Roberts)

1914 models paige ad 13

1914 Models Paige ad with old styling. Saturday Evening Post, October 18, 1913, page 80. (source: Bill Roberts)

RELATED ARTICLES
Graham-Paige   Detroit, USA, 1928-1945.
Paige   Detroit, USA.
Graham-Paige ads   
Paige brochures   
LINKS
History of Paige-Detroit   Enthusiast site.
 
 
COMMENTS
Fat cow Promo Codes2976 days ago

Thanks for awesome article mate.with a recessed coolant temperature gauge that was visible from the driver's seat on the large models.
Regards,

wine2941 days ago

Thanks Paul, for commenting on this matter.

rev2940 days ago

The blog is really informative thanks for sharing

best2914 days ago

Its really a nice blog ..Nice and Interesting pictures........
Thanks,

no deposit offers2898 days ago

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EW2887 days ago

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EW2887 days ago

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baruna2886 days ago

I really appreciate the kind of topics you post here. Thanks for sharing us a great information that is actually helpful. Good day!

baru2885 days ago

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maley2884 days ago

interesting post, enjoy reading it....

max2881 days ago

Whatever impact "The Penalty of Leadership" had on the public, it certainly made an impression on the advertising industry! Nothing quite like it had been seen before.

tdf2881 days ago

this is a great site

tdf2879 days ago

its nice looking at the transitions of the vehicles from past.

nlavanya2879 days ago

I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way, Ill be subscribing to your feed and I hope you post again soon.

TDf2876 days ago

what a great post.

juvy2869 days ago

i love vintage cars.

KJ2868 days ago

I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts.

juv2863 days ago

like those vintage cars.

JH2858 days ago

The ad makes no extravagant product claims but instead warns the potential Cadillac customer that he must be willing to endure the envy of others for being in the forefront.

Juvy2856 days ago

Love vintage cars.

JH2855 days ago

I have really enjoyed reading your blog posts.

tdf2853 days ago

this is a great site.

Juvy2849 days ago

thanks for the post.

TD2847 days ago

very interesting article.

Juv2837 days ago

nice cars...

HP2830 days ago

thanks for the share.

TDF2826 days ago

These are great pictures.

EM2826 days ago

i feel very lucky can find this page. Finally i find something that i want to know. Thank you for this usefull information.

Helena2825 days ago

thanks for the post..nice cars.

San2816 days ago

I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts.

naveen2812 days ago

Nice and thanks for given information to us.

Juvy2809 days ago

thanks.

Za2809 days ago

I have really enjoyed reading your blog posts.

tdf2807 days ago

nice post.

Miah2806 days ago

nice post.

JH2804 days ago

thanks for the info.

Voi2788 days ago

Great post !

hp2787 days ago

great cars.

newegg2773 days ago

great cars.

TDf2770 days ago

great blog

J2766 days ago

love the cars...

Anna2760 days ago

I reading your blog posts. thanks

hp2759 days ago

nice cars.

jh2752 days ago

thanks for the share,

Nasim2747 days ago

I have really enjoyed reading your blog posts.

TD2745 days ago

well done.

helena2738 days ago

thanks. great cars.

anna2735 days ago

I reading your blog posts. thanks

printer2708 days ago

great blog

pan2683 days ago

nice job!

cs2582 days ago

I like this antique cars, have a great article, keep it up.

dara2467 days ago

thanks for a great article.

TD2463 days ago

What a great history. It's worth reading.

TD2328 days ago

Great post. Thanks for sharing it.

TD2315 days ago

This is beautiful!

bob2272 days ago

I’ve been visiting your blog for a while now and I always find a gem in your new posts. Thanks for sharing.

chin2177 days ago

I have been looking for this.

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