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Matchbox Labels

1950s and 60s Eastern European Matchbox labels.
Filed under:  Design-Art-Photo | History
 
Comment(s): 5
 
 

While in the process of creating another story, I stumbled upon a collection of 1950s and 60s Eastern European Matchbox labels compiled by Jane McDevitt of Maraid Design.


matchbox 1

Eastern European Matchbox label.

Beyond the obvious levels of creativity these pieces show, it really brings to light how esthetically perfect the balance, color, typography and design are in these hand made works of art.

I myself am a designer and often come across people who believe that we can do anything with computers (and certainly better), but I find this to be a perfect example that this is not always the case.

It reminds me of the argument comparing CDs and vinyl records. It's not that one should replace the other, but that they each hold a special place in the market.

The truth is, however, that nothing replaces talent. When I think of what these artists had to go thru to make these... how long they took, how many manual revisions they made, the amount of layouts they produced to get each one just perfect and to get them produced at a time and in countries that simply had bigger problems to worry about.

"Why did this area of the world embrace modern design and imagery when many countries, including Britain, still preferred the Victorian aesthetic?" said Jane.

"Subject matter is fascinating. As with advertisers, governments were quick to realise the potential of these far reaching messages."

Propaganda was popular but so too was public service announcements including fire safety, hygiene, money saving, alcohol abuse and road safety.

This combination of subject and design has left behind an invaluable archive of its time.

Below I showcase automobile related labels, but take time to visit the Flicker link at the bottom of this post to see all of them.

(source: Maraid)


matchbox 2

Eastern European Matchbox label.

matchbox 3

Eastern European Matchbox label.

matchbox 4

Eastern European Matchbox label.

matchbox 5

Eastern European Matchbox label.

matchbox 6

Eastern European Matchbox label.

matchbox 10

Eastern European Matchbox label.

matchbox 11

Eastern European Matchbox label.

matchbox 12

Eastern European Matchbox label.

matchbox 13

Eastern European Matchbox label.

matchbox 14

Eastern European Matchbox label.

matchbox 15

Eastern European Matchbox label.

matchbox 16

Eastern European Matchbox label.

matchbox 17

Eastern European Matchbox label.

matchbox 19

Eastern European Matchbox label.

matchbox 20

Eastern European Matchbox label.

matchbox 21

Eastern European Matchbox label.

matchbox 22

Eastern European Matchbox label.

matchbox 23

Eastern European Matchbox label.

matchbox 24

Eastern European Matchbox label.

matchbox 25

Eastern European Matchbox label.

matchbox 26

Eastern European Matchbox label.

matchbox 27

Eastern European Matchbox label.

matchbox 28

Eastern European Matchbox label.

matchbox 29

Eastern European Matchbox label.

matchbox 30

Eastern European Matchbox label.

matchbox 31

Eastern European Matchbox label.

matchbox 32

Eastern European Matchbox label.

matchbox 33

Eastern European Matchbox label.

matchbox 34

Eastern European Matchbox label.

matchbox 35

Eastern European Matchbox label.

matchbox 36

Eastern European Matchbox label.

matchbox 37

Eastern European Matchbox label.

matchbox 38

Eastern European Matchbox label.

matchbox 39

Eastern European Matchbox label.

matchbox 40

Eastern European Matchbox label.

matchbox 50

Eastern European Matchbox label.

matchbox 51

Eastern European Matchbox label.

matchbox 52

Eastern European Matchbox label.

matchbox 53

Eastern European Matchbox label.

matchbox 54

Eastern European Matchbox label.

matchbox 55

Eastern European Matchbox label.

matchbox 70

Eastern European Matchbox label.

matchbox 71

Eastern European Matchbox label.

matchbox 72

Eastern European Matchbox label.

 
 
COMMENTS
Jeffrey Williamson3146 days ago

These are cool. Thank you

yogesh3001 days ago

Hi
Thank you for sharing these wonderful piece of art.Myself yogesh from India.A passionate phillumenist since last 20yrs,own over 5000labels.I really do agree with your point of illsuatrative hand made art with computer age labels.I would love to share ideas,views with you.I would appreciate if you have few collection with and ready to share or exchange.My eail is yogeshmaralkar@gmail.com

thanks again

brgds

yogesh

Simon Dunn2701 days ago

Hi

Like you, I stumbled upon Maraids site. I don't collect mtachbox labels and I'm not a designer but I have always been fascinated with the art of eastern Europe during the 50's & 60's. As a hobby, I draw various labels usually to about 3 or 4 times their original size. This fits just right on A3. It's interesting trying to mix the paints to the right colours, these printers never seemed to use 'standard' colours. I wish that I could scan them but my scanner doesn't accomodate A3. So far, I've done 15 and plan to do many more!

cyryl2132 days ago

hello up there.
I am from poland, as many matchbox desings are.
There are many Czech projects, but I can translate many slogans for you, It would be better to understand full project. thanks for sharing anyways.

Tandberg1802 days ago

Hello from Denmark,
Real nice matchboxlabels. I have some of them myself.
I have been collecting since the mid-60s and have about 100,000 different from all over the world.
Please take a look at my website.

Have a nice time.

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