The Touareg name is taken from a nomadic tribe in the Sahara. VW says it has aimed for a best combination of two usually separate SUV worlds. On-road, the Touareg serves as a luxury sedan, and off-road, it attacks terrain with a "mountain-goat attitude."
The Touareg's U.S. lifetime will start in June 2003, when it hits VW stores at a rate of 45,000 or so a year. Price of the base model with a 3.2-liter V-6 and all-wheel drive will be in the $35,000 neighborhood. Add the optional 4.2-liter V-8 from the Audi A8, or the 420-hp W-12 expected in 2004, plus air suspension, and you'll knock on 50 large.
The Touareg is a new platform to be shared with Porsche (its version is the Cayenne, due out by March of 2004).
It's pretty Obvious what the Volkwagen logo is (a V over a W in a blue background, sorounded by a circle). It's origin is rather mundane though. The logo was the result of an office competition to see come up with a logo. The winner of the competition (who won 50 Marks for his troubles) was an engineer named Franz Reimspiess (the same man who perfected the engine for the Beetle in the 1930's).