Icon "Lizard" emblem.
Icon (originally known as TLC Inc.) was founded in 1997 to support the Toyota Land Cruiser community. Icon has grown to over 20,000 square feet with over twenty full time specialist employees in each of their dedicated sales, parts, service and restoration departments.
Icon is known for their unmatched knowledge and respect for these vehicles, and their restorations are considered the best worldwide.
Icon's clients are diverse, ranging from individuals to Toyota Motor Corp and Toyota Sales. Icon has restored more Land Cruisers then anyone else, and their vehicles are frequently featured by Toyota at events and trade shows nation wide.
When Toyota began developing the FJ Cruiser in 2000, Icon was hired to design and assemble the first three running and driving prototypes. The design elements were then carried forward by CALTY, and Icon has been involved with the development and launch of the FJ Cruiser ever step of the way
Icon are consultants for Toyota, and continue to enjoy working to make the best out of the new FJ Cruiser and future design offerings. Icon built up the Toyota Trail Head FJ Cruiser fleet for the nation wide trail events, and have used that experience to further develop products, and they are dedicated to brining you only the best products for you FJ Cruiser and Land Cruisers.
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