American Porsche owners have reported the highest level of satisfaction with their vehicles among all brands sold in the United States. In the latest Automotive Performance Execution and Layout Study opinion poll (APEAL2) by the renowned U.S. market-research company J.D. Power and Associates, Porsche took first place for the fourth time in a row.
The APEAL study, now in its 13th year, measures owner satisfaction with design, content, layout, and performance of their new vehicles. Between February and May 2008, a total of 81,500 vehicle owners were asked to evaluate their vehicles according to more than 90 attributes in 10 categories, including driving dynamics, drivetrain, design and comfort, and everyday usability. Porsche owners gave their vehicles the highest scores.
The results for individual models underscore both the high quality of the products and the appreciation of customers for such quality: the 911 Carrera, the Cayman, and the Cayenne were also confirmed as the best vehicles in their segments: “premium sporty,” “compact premium sporty,” and “midsize premium multi-activity vehicle.” A month earlier, Porsche had already been voted the best in the J.D. Power Initial Quality Study, which focuses on problems experienced by owners during the first 90 days of ownership. Porsche outdistanced the Nissan luxury brand Infiniti by quite a stretch. Behind Infiniti came Lexus, Mercedes-Benz, and Toyota.
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