Haima logo. (meaning rising sun in the east, and flying rock in the sky).
FAW Haima Automobile Co., Ltd. is located in Jinpan Industrial Development Area of Haikou city.
The last two decades has witnessed the development of Haima Automobile into a large scale passenger vehicle manufacturing firm with domestically leading manufacturing facilities and process of stamping, welding, painting and final assembling for the annual production capacity of 150,000 units.
Currently, there are a total of 3,000 employees working for Haima and another 15,000 employees working for associated companies including Haima's sales networks and suppliers. Haima Automobile has benefited from its excellent capital structure and advanced management system, and shared product development, supply platforms and marketing networks with its strategic partners.
As a state-designated passenger vehicle manufacturing complex, Haima has played an important role in China's manufacturing industry, ranking among the Top 500 of China's industrial enterprises, and the Top 100 of China's machinery industrial enterprises.
Haima's annual production and sales volume reached 130,000 units, an increase of 60% on a year-on-year basis. In 2007, Haima Stock Company accomplished the strategic layout of Haima Automobile in Central China's automobile market and launched the new FSTAR brand by reorganization of Zhengzhou Light Automobile Co., Ltd., expansion of production capacity and R&D of new products. Sharing of Haima's technology, R&D and supply system and entirely introducing the mature management mechanism and quality control system, Zhengzhou base will enrich products series through projecting mini-van segement as the breakthrough point.
Partnership with Mazda (1990-2006).
Haima had cooperated with Mazda from 1990 to 2006. Over these 16 years, Haima's engineers were sent to Mazda to receive strict training on manufaturing process, quality control and production management, while Mazda's experts were dispatched to provide on-site instruction and assistance in Haima.
The win-win cooperation had benefited both Haima and Mazda. With the success of Haima in China's auto industry, Mazda realized its strategy to enter into Chinese market; and by adopting advanced manufacturing technology through the cooperation with Mazda, Haima has grown to be a widely recognized automaker in China with products of excellent performance and superior quality.
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