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Volkswagen Sign-THEN-Drive promotion returns

Filed under:  Brand Related
 
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Volkswagen of America, Inc is announcing a sales stimulus package to promote the attractiveness of leasing a new Volkswagen.

The popular Sign-THEN-Drive sales promotion is returning, effective Friday, Oct. 10, as part of the package Volkswagen will waive the security deposit and make the first monthly payment for the customer.

This offer is valid on thirteen of Volkswagen’s most popular 2009 model year vehicles including: Rabbit, Jetta 2.5L, Jetta SportWagen 2.5L, GTI, New Beetle, New Beetle convertible, Eos, Passat, Passat Wagon, Tiguan, Touareg, Routan and the 2008 R32.

“We’ve brought back the successful Sign-THEN-Drive lease event to provide customers with an attractive lease option,” said Mark Barnes, chief operating officer, Volkswagen of America, Inc. “In these tough economic times, it's important for Volkswagen to take action to insure that we continue to maintain and grow our market share, take care of our dealers and provide great vehicles to our customers.

Additionally, there is a $500 loyalty offer to owners of MY99 or newer Volkswagens who purchase or lease one of the following models: New Beetle, New Beetle convertible, Eos, GTI, Passat Sedan, Passat Wagon, Touareg, Tiguan, Routan and the 2008 R32.

“We’ve brought several great new models to the market this year, including the Routan, CC, Tiguan and the Jetta TDI and SportWagen,” said Barnes. “This expansion in our model line-up combined with our quality and strong design and engineering has helped VW to maintain a stable position in the automotive market.”

Volkswagen will be reaching out to customers directly to promote several new models in the marketplace including the Touareg, CC, and Routan minivan. Conquest customers of the Routan will receive an additional sales incentive.

As an additional customer incentive, all 2009 model year Volkswagens are included in the no-charge Carefree Maintenance Program. Under this program scheduled maintenance, as described in its maintenance booklet, is covered for the length of the New Vehicle Warranty—three years or 36,000 miles, whichever occurs first.

(source: Volkswagen)


volkswagen 5

It's pretty Obvious what the Volkwagen logo is (a V over a W in a blue background, sorounded by a circle). It's origin is rather mundane though. The logo was the result of an office competition to see come up with a logo. The winner of the competition (who won 50 Marks for his troubles) was an engineer named Franz Reimspiess (the same man who perfected the engine for the Beetle in the 1930's).

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