Fiat's new 2007 logo.
On February 28, 2006, Fiat Auto and Microsoft unveiled automobiles with a new Blue&Me infotainment platform at Geneva Motor Show. September 22nd, 2008, is a day that will go down in history for Blue&Me by Fiat Group Automobiles when a Fiat 500 was sold that was fitted with the 500,000th unit of the system that has changed the paradigms of personal in-car communication, information and entertainment.
This important milestone, achieved in approximately two years, shows us the extent to which Blue&Me has gained public admiration due to its attributes of great functionality and extreme simplicity of use. This means that more and more customers order the unit: it is chosen by more than 20 percent of customers who buy one of the Fiat Group Automobiles that can be fitted with the device.
Blue&Me, developed together with Microsoft, has changed in-car communication and entertainment. It enables you to make phone calls and hear incoming texts on a Bluetooth phone, consult a phone book and listen to MP3 files - all without taking your hands off the steering wheel. The Blue&Me Nav incorporates a pictogram navigation system and significant insurance discounts can be obtained from the main companies due to the satellite location system offered by the car. Blue&Me Map is a removable navigation system that can be built into the dashboard to offer the greatest possible safety in the event of a crash with all the practicality of a portable navigation system.
October will see the advent of “ecoDrive”. In addition to the functions already described, this development of Blue&Me will allow all data on a car's efficiency to be collected and stored on an ordinary USB memory stick that - once connected to a computer - will provide the driver with details on the car’s environmental performance, including CO2 emissions during every trip. It will also analyse driving style and give advice on how to modify your driving style to achieve a lower level of emissions and reduce fuel consumption.
Geneva. February 28, 2006.
Fiat Auto Group and Microsoft Corp. will unveil their jointly developed infotainment system Blue&Me™ at the 2006 Geneva International Motor Show. Beginning in March, motorists can connect their personal mobile devices with the integrated solution in four brand-new models: the Fiat Grande Punto and the Alfa Romeo Brera, 159 and Spider models. Later in the year, Blue&Me will be also available in Lancia cars and the Fiat Light Commercial Vehicles. The new system comes at a very competitive price. The Windows Mobile® for Automotive-based infotainment package comes with Bluetooth® and USB connectivity, which allows drivers to listen to music from their personal integrated media player. It also features a hands-free phone kit that can be controlled completely by voice control. The system is the result of the partnership that Microsoft and Fiat Auto initiated two years ago — an extremely short time in which to bring such a device to market.
Integrating personal mobile devices into the car has just become much easier. Drivers and passengers can integrate their digital music players via the USB port and mobile phones using a Bluetooth connection in the car to place and receive calls and play digital music hands-free using voice commands. In addition, the integrated hands-free phone kit in the four cars connects to a large number of mobile phones as well as to digital USB mass storage devices.
“With the unveiling of the new Fiat Grande Punto and the Alfa Romeo models Brera, 159 and Spider with Blue&Me, we also launch the successful realization of the Fiat Auto-Microsoft project. We are more than happy that we will be able to offer our customers a system by which they are able to integrate their personal devices effortlessly into the car — a solution they cannot get anywhere else,” said Giuseppe Bonollo, vice president of Product Portfolio Management at Fiat Auto.
“Today, we advanced the partnership of automotive, software and entertainment represented by Fiat Auto and Microsoft. The result is the world’s most flexible, upgradeable infotainment solution for drivers and passengers. Consumers can now enjoy their personal mobile devices while on the road, giving them heretofore unknown freedom,” said Todd Warren, corporate vice president of the Mobile and Embedded Devices Product Group at Microsoft. “We value our collaboration with Fiat and the industry-changing offerings stemming from this partnership that enable consumers to use their mobile phones, PDAs and portable media devices in a safer and more integrated way in the car.”
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