The third generation of the car building tool "Build your Volvo" is now complete and ready to be introduced.
The visualisation of the cars is greatly improved as is the integration of the tool, from all aspects, with Volvo Cars product information system, to enable a comparison of technical data, pricing and different options available.
"The customer can create his/her own inquiry/offer and present it to the dealer", says Sofia Heddson Fransén, Interactive Marketing at Volvo Car Corporation.
"We are very satisfied with the tool now," commented Sofia Heddson Fransén who is in charge of the development of tools and applications on Volvo Cars' website for customers - www.volvocars.com. "The car configurator offers "stepless" navigation, is quicker and more user-friendly and creates several video films and images, internally as well as externally. They are also of a much higher standard."
Currently 64% of those who build their own Volvo complete the configuration. Previously, the figure was approximately 50%.
When the car is complete, it can be downloaded and saved or emailed to the dealer or to anyone you wish to show the car to.
The basic data retrieved for the tool is connected directly to Volvo Cars' own production and development system, which means the risk of errors is minimised.
In the first stage, the car building tool will be launched in 18 of the approx. 60 markets available on Volvo.
Sweden, Denmark, Italy and the Netherlands have their tools in place. Germany, UK and Spain will be ready shortly.
Other markets in which the introduction has been scheduled are: Finland, Switzerland, Austria, Turkey, Norway, Hungary, France, Belgium, Luxembourg, Poland, Ireland and Russia.
(March 2006). Volvo is introducing a reworked identity as part of widespread changes to the way it markets itself.
The Swedish motor vehicle manufacturer has appointed branding agency Bite to develop its logo as part of a plan to elevate the marque's iron symbol to give it the same level of prominence as the Volvo mark.
The changes, which are the brand's most significant in 75 years, are intended to eradicate inconsistencies in the application of the Volvo identity across its models and communications.
The company also wants to make greater use of the iron symbol, which it claims is recognised as a good illustration of the strength and endurance of its vehicles.
The changes to the logo are subtle, with the iron mark now more curved and thicker bevelled edges. The shape of the arrow has also been changed slightly. The blue of the "Volvo" script is retained, but the silver used for the iron mark is now a softer matt shade in an attempt to give it a more luxurious feel.
The new look will be introduced across all the brand's promotional activity -- previously it had used only the word "Volvo".
The reworked logo will first appear on the C30 model, which is due to be launched at the Paris Motor Show in September, and international promotional material for the model. Volvo hopes the C30 will rid it of its traditional association as a safe choice of family car and make it appeal to a younger and broader audience.
The changes follow Volvo's decision to relaunch its customer magazine, which is produced by Redwood Publishing.