MAKE/MODEL


YEAR


ARTICLES

-
www.flickr.com
This is a Flickr badge showing public photos and videos from cartype.com. Make your own badge here.
CT Broadcast
Cartype on Kindle
Cartype on Twitter

RSS RSS FEEDS

Subscribe to our web feeds:

 
 

Lamborghini establishes new branch in People's Republic of China

Filed under:  Brand Related
 
Comment(s): 0
 
 

As part of the strategy to further expand its global business activities, Automobili Lamborghini S.p.A. has found a branch in China. Following a recent decision by the Board of Management, the Italian luxury sportscar manufacturer will establish Automobili Lamborghini China in the country's capital city Beijing and will start operations at the beginning of 2009.


lamborghini logo3

The official automobili Lamborghini logo. Automobili Lamborghini S.p.A., commonly known as Lamborghini.

Lamborghini's rise to become one of the most successful and profitable super sportscar manufacturers is the result of a clear dual strategy. First, the creation of an incomparable new, broad and attractive product portfolio. Second and equally important, the ongoing expansion of brand representation to ensure substantial presence in all major markets of the world.

The President and CEO of Automobili Lamborghini S.p.A., Stephan Winkelmann, points out the strategic rationale of the move: “China has the strongest dynamics of change to undoubtedly become the leading economy in the world. As one of the symbols of European luxury tradition, our products and our brand promise are irrevocably moving into the focus of a growing number of people. The development of wealth and the developing "savoir-vivre" in China makes it one of the pivotal markets for Lamborghini’s future growth. The decision to establish a branch in China illustrates our dedication to opening the potential of this market for Lamborghini. Our new regional office will ensure the presence of the brand and further the prosperity of the corporation on a global scale.”

In 2008 Automobili Lamborghini expects a growth of car sales in China by 186% (28 cars in 2007 toward 80 in 2008). The market for luxury products is characterized by stable and solid growth and by a wide presence in practically all major economic metropolis throughout the country. At the time being, Automobili Lamborghini has three dealers located in Shanghai, Guangzhou, Beijing, one in Hong Kong, and another two will be shortly be opened in Chengdu and Qingdao. More are to be established.

Lamborghini is focused on establishing a roughly equal split of worldwide sales between the three major continental regions: Northern America, Europe and Asia

Stephan Winkelmann has appointed Eginardo Bertoli as Country Manager of Automobili Lamborghini China. Mr Bertoli will report directly to Enrico Maffeo, Director of Sales and Customer Service worldwide, who is based at the Lamborghini headquarters in Italy. Mr. Bertoli has a strong background in the automotive industry, having worked for a range of international companies such as Fiat Powertrain Technologies, Kongsberg Automotive and Interpump Group S.p.A.

Mr Bertoli’s career has included senior positions in Italy, the USA as well as China. During his three years’ assignment for Iveco Motors in Shanghai he gained substantial experience of the Chinese market. Zhang Xiaodong will be head of customer service China. He will manage all aftersales operations including warranty, parts and service, and will report to Eginardo Bertoli.

(source: Lamborghini)


RELATED ARTICLES
Lamborghini   Named after Ferrucio Lamborghini.
Lamborghini related emblems   
Lamborghini Murcielago LP640 Versace : 2006   Restricted to a maximum production run of ten cars.
Lamborghini Concept S : 2005   Unveiled at the 2005 Geneva Motor Show.
Lamborghini Estoque : 2008   It's a Hybrid!
Lamborghini Islero : 1968-1969   226 total produced.
Lamborghini Urraco : 1972-1979   780 produced of all 3 series.
Lamborghini increases profitability   
Lamborghini unveils new logistics centre   
Ferruccio Lamborghini   The Founder.
Lamborghini donates “Gallardo LP560-4 Polizia” to Italian Police   
Lamborghini Countach : 1974   Shown at the 1971 Geneva Auto Show.
Lamborghini Diablo GT   $300,000
Lamborghini Reventon : 2008   Only 20 will be built.
Lamborghini LP560-4 : 2008   Increased speed and power.
Lamborghini Miura : 1967   765 made from 1966 to 1973.
Lamborghini Gallardo Nera : 2007   Only 185 will be built.
Lamborghini Murcielago LP640 Roadster : 2007   
Lamborghini Silhouette : 1974   Only 55 produced.
Lamborghini announces The Lamborghini Blancpain Super Trofeo   the world’s fastest one-make series.
Lamborghini Gallardo LP 560-4 Spyder : 2009   Debuts at the 2008 Los Angeles Auto Show.
Lamborghini open new exclusive showroom in Munich   
Lamborghini Reventón Number 20 delivered   The highly exclusive limited edition is complete.
Lamborghini presents highly individualized super sports cars   Debuts at the 2009 North American International Automobile Show.
Lamborghini in Wallpaper* Bologna City Guide   
Lamborghini Super Trofeo on-track for Strong Season   
Lamborghini Murciélago LP 670-4 SuperVeloce : 2009   
Lamborghini Murciélago LP 650-4 Roadster : 2009   
Lamborghini Estoque project   
Lamborghini confirms commitment to China, with Shanghai motor show and new showroom opening in Cheng   
Lamborghini 350 GTV : 1963   120 produced.
Lamborghini Gallardo Superleggera : 2008   The sportiest and most "purist" Gallardo ever.
Lamborghini LM 002 : 1986   
Lamborghini Reventón Roadster : 2010   Designer piece with uncompromising performance.
Lamborghini Gallardo LP 550-2 Valentino Balboni : 2010   Driving fun with absolute precision limited to 250 units.
Lamborghini Espada : 1968   1227 produced.
LINKS
Lamborghini   Official site.
Lamborghini   Registry.
Lamborghini   40th Anniversary logo.
 
 
COMMENTS
There have been no comments
POST A COMMENT
Name
URL
Email
Comment
HTML tags allowed: <a> <em> <strong> <blockquote>
Spambots begone
ABOUT EDITORS CONTACT

CARTYPE STORE

-
Advertise on Cartype
-
Twitter Facebook Vimeo YouTube Flavors.me Flickr Kindle
-
-
Car Shipping Companies
Auto Transport Quotes
DIVIDER_large
-

CARTYPE STORE

Go Faster. The Graphic Design of Racing Cars. Cars That Matter Italian Racing Red Car Design Yearbook 1
-
-

NOTICE

Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.