American Honda Motor Co., Inc., posted October sales of 85,864, a decline of 28.0 percent based on the daily selling rate*, compared to record October 2007 results. American Honda year-to-date sales of 1,266,447 represent a 3.6 percent decrease.
Honda Division posted October sales of 75,756, a decline of 28.4 percent versus October 2007. The Fit achieved an October record of 6,478, up 28.1 percent in its second month available as a completely redesigned 2009 model.
*The daily selling rate (DSR) is calculated with 27 days for October 2008, versus 26 days for October 2007. Year-to-date, the DSR is calculated with 257 days for 2008, versus 256 days for 2007. All percentages reflect DSR.
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