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Volvo gives away 10,000 vehicles

Filed under:  Brand Related
 
Comment(s): 1
 
 

Volvo Car Thailand will give away ten thousand (10,000) Volvo cars of the Volvo XC90, Volvo XC70 and Volvo C30 models.


volvo toys 1

In collaboration with Viking Toys Ltd, a leading Swedish toy manufacturer of global note, Volvo Car Thailand announces a playful "My First Volvo" project giving away over 10,000 model cars of Volvo XC90, XC70 and C30 to underprivileged pre-school Thai children nationwide through partnership with both government and non-governmental organisations.

Mr. Paul Stokes, President of Volvo Car (Thailand) Ltd, says "When Volvo Cars in Sweden licensed these toys, we saw an obvious route to turn a commercial decision into a way to give a little something back to the youngest members of our society, particularly those from a less affluent background who need every ray of sunshine and every chance to smile. Here at Volvo with the "My First Volvo" project, we want to pass on our support and care to Thai children who really need help across the country."

The toy versions of Volvo cars are duplicated from the XC90, XC70 and C30. All 10,000 units of Volvo cars in toy version will be given to non-governmental organisations and child development organisations under the supervision of government offices.

A toy version of a Volvo car is showcased during the "Thailand International Motor Expo 2008" at Challenger Hall, Muang Thong Thani from November 29 to December 10, 2008.

(source: Volvo)


volvo toys 2

volvo logo2006 lg

Volvo logo (2006). In March of 2006, Volvo introduced a reworked identity as part of widespread changes to the way it markets itself.

The Swedish motor vehicle manufacturer has appointed branding agency Bite to develop its logo as part of a plan to elevate the marque's iron symbol to give it the same level of prominence as the Volvo mark.

The changes, which are the brand's most significant in 75 years, are intended to eradicate inconsistencies in the application of the Volvo identity across its models and communications.

The company also wants to make greater use of the iron symbol, which it claims is recognised as a good illustration of the strength and endurance of its vehicles.

The changes to the logo are subtle, with the iron mark now more curved and thicker bevelled edges. The shape of the arrow has also been changed slightly. The blue of the "Volvo" script is retained, but the silver used for the iron mark is now a softer matt shade in an attempt to give it a more luxurious feel.

The new look will be introduced across all the brand's promotional activity -- previously it had used only the word "Volvo".

The reworked logo will first appear on the C30 model, which is due to be launched at the Paris Motor Show in September, and international promotional material for the model. Volvo hopes the C30 will rid it of its traditional association as a safe choice of family car and make it appeal to a younger and broader audience.

The changes follow Volvo's decision to relaunch its customer magazine, which is produced by Redwood Publishing.

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LINKS
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COMMENTS

so nice and luxiry car

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