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Body By Fisher

Founded in 1908.
Filed under:  History | Industry Trivia | Type-Emblems
Comment(s): 19

Albert, Fred and Charles Fisher, whose family had built horse-drawn carriages in Ohio in the late 1800s, Opened Fisher Body in 1908 in Detroit.

fisher body logo 80s

1980s Fisher Body logo. (source: GM)

They produced car bodies for the likes of Cadillac, Buick, Ford and Studebaker before General Motors purchased 60 percent of the company in 1919.

The six Fisher brothers sold the rest of their shares to GM in 1926, becoming fabulously wealthy in the process, to the tune of $88,000,0000.

Fisher Body existed as a separate division with GM until a 1984 reorganization, when Fisher's 23 stamping, body-assembly and trim plants were folded into GM's larger manufacturing organization.

The 1985 models continued to bear Fisher Body's Napoleonic carriage logo, but by 1996, GM cars carried only division logos.

The Fisher Body Division of General Motors was disbanded as 1984 came to an end

(source: Car & Driver).

fisher body logo 30s

1930s Fisher Body logo. (source: GM)

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Body by Fisher oval logo.

body by fisher 2

Body by Fisher square logo.

fisher body fleetwood plaque

Fleetwood's Fisher Body plaque. (source: Coachbuilt)
©2004 Mark Theobald - All rights reserved.

body by fisher emblem

Body by Fisher oval emblem.

body by fisher sill 1 sm

Body by Fisher oval emblem on door sill.

body by fisher emblem buick electra sill 2 60

Body By Fisher door-sill emblem from a 1960 Buick Electra.

body by fisher emblem buick electra sill 1 60

Body By Fisher door-sill emblem from a 1960 Buick Electra.

in 1933, Fisher Body developed no-draft ventilation, allowing the in-flow and circulation of fresh air while deflecting the draft (making it more bearable for non-smoking companions of cigarette-smokers in particular), and introduced it on all closed GM cars the same year.

(source: GM)

body by fisher smoke 33

1933 No-Draft Ventilation.


The featured coach is a model of the corporate marque of the Fisher Body Company, and is one of the finest existing examples of the coach models from the 1930's.

The Fisher Body Craftsman's Guild was a competition were young men crafted a model coach (later a concept car) to be judged by GM designers and engineers. Winners were awarded significant college scholarships.

The Craftsman's Guild competition ran from the 1930's into the late 1960's. The program grew to be one of the largest youth-oriented contests in the world, and many participants went on to significant design and engineering positions in the automotive industry.

fisher body craftsmans guild coach 2.png

Fisher Body Craftsman’s Guild Coach model. (source: GM)

fisher body craftsmans guild coach 1.png

Fisher Body Craftsman’s Guild Coach model. (source: GM)

fisher body craftsmans guild coach 3.png

Fisher Body Craftsman’s Guild Coach model. (source: GM)

gm bodybyfisher ad 25

1925 General Motors ad highlighting the relationship between GM and Fisher Body.

fisher ad 35

1935 Fisher Body ad for the "Solid steel production of the Turret Top Body by Fisher." Available on Chevrolet, Pontiac, Oldsmobile, Buick, La Salle, and Cadillac models.

fisher ad 49

1949 GM "Body By Fisher" ad.

fisher gm ad 51

1951 "Body By Fisher" ad.

fisher ad 53

1953 "Body By Fisher" ad.

fisher ad 61

1961 Pontiac "Body By Fisher" ad.

fisher chevy ad

Chevrolet "Body By Fisher" ad.

fisherbody ad 64

1964 Fisher Body ad.

fisherbody ad 65

1965 Fisher Body ad.

fisherbody ad 66

1966 Fisher Body ad.

gm logo 1

GM logo.


Body Beautiful, 1955.

Fisher Body   Dedicated to those who were employed by Fisher Body.
Fisher Body   Coach logos and emblems.
Fisher Guild   National competition sponsored by the Fisher.
Fusher Guild   Official site.
GM Heritage   Fisher Body Craftsman's Guild
argun3560 days ago

Can I sent you a photo of a square logo? I need to inform me about the year of the type of the square logo Body & Fisher

CT3560 days ago

I'll take a look, but not sure I will be able to identify it.

a proud persen3283 days ago

thats my family!

mj3249 days ago

My '66 Nova had the BODY BY FISHER emblem on the door sill. I never understood how the body of a car could be built by someone OTHER than the manufacturer. Thanks for clearing that up.

Jeremy Keller3246 days ago

I like the idea of a car body being strongly built!

I am featured on the BBC website and anxious to bring my weblinks to everyone's attention. Simply visit Google and search the web for Jeremy Keller to access the details.

Ed Kowalczyk3140 days ago

i have a commertive mug with a blue buggy and Fisher body Flint on the front.On the bottom it has Made in USA and the number 017.Does this have any value?

Thank you Ed.

js3129 days ago

hey i have a 1970 cutlass ive done some looking and cant find a replaceable door sill/ scuff plates. ive found the decal which i may need also but not the actual plate, if you know a good website please email me at
thank you

Jan Muth3002 days ago

hello, i have a 1940 chevy coupe, with fisher body, please say me whats Trim NO: 97 and paint no. 271 is?
i must have it for best restorations results

thanks for your work

Paul Haas2946 days ago

I have a 1979 Hurst Olds that is need of new body by fisher square sill Scuff Plate Emblems (2). Can you advise me where I can purchase these, as I have resurched all over to no avail.


B|ilker2761 days ago

I`ve got a brass oval Fisher plate i dug out of the ground.
Can i send a pic to someone here for ID / year of use?

Terry Rider2723 days ago

My Dad had a 1965 Galaxie 500 and it had a body by Fisher emblem on the door sill. If this was a GM company how was this possible?

cut2699 days ago

Now this is what we call CLASSIC. A legend of automobiles. Owning such cars way back then is like driving a Ferrari or Porsche this days.

srt2697 days ago

My grandfather owns one of this legends. I never tried to drive them however just being in the passenger seat sure is fun.

Denis st-hilaire2268 days ago

hi. i search for my dodge dart gt Convertible 1966 a new pair of Scuff Plate (N.O.S) have you this part in your stock.and say me the price please. thank

dave simon1897 days ago

hi, i have this picture that's been in my family for a long time and i was wondering what it was so i started to look it up, its a golden oldsmobile body by fisher is in a glass picture frame and its really nice,

Jeffrey Sevits1885 days ago

I have my fathers model coach that I believe won first prize, his name was Thomas. I would like to confirm all details if possible.

Simon G.1849 days ago

I am the owner since 12 years of a car model Rolls Royce 1932 built by Fisher Detroit
I would like to know the E-mail adress of Fisher body Detoit
in advance we thank Mr G. Simon

Patricia Reilling1689 days ago

My father, Victor Anderson, constructed a beautiful model of the coach around 1932 and was a contest winner at around age 19. I have the coach now and it is still in perfect condition. I'm curious to know how many are still in existence and what is the value of it. I assumed it was quite rare. The detail is amazing, with a velvet interior, doors that open and steps that fold down and windows that go up and down!
I have a copy of the article telling of the contest in which my father won his prize. Please let me know any more information you may have regarding the coach and its' current value.
Thanking you in advance ...


Patricia Reilling

Steve Voltmer1525 days ago

I have a 1928 Chevy car with a job number of 8180 and a body no. J14370. I'm trying to find out any and all information on it. Specifically, model number, where it was built, etc.

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