Cleveland, Ohio USA.
Filed under:  Companies
Comment(s): 0

The Brown Auto Carriage Company was formed by Paul J. Brown (1864-19xx) to concentrate on the manufacture of automobile and commercial vehicle bodies. Incorporated in 1909 with $15,000 in capital stock, investors included P. J. Brown, president; H.E. Benfield, C.C. Wise, I.R. Graham, R.A. Wilbur. Brown served as President, and John H. Price, Secretary.

broc logo

Broc Electric logotype.

Brown had been a partner in the Broc Carriage & Wagon Co., a Cleveland, Ohio coachbuilder who started producing automobile bodies in 1903.

At the time of Broc’s 1903 incorporation, Paul J. Brown was elected its vice-president and general manager, F.A. Brand, president. Broc Carriage & Wagon Company began building automobile bodies as early as 1904 and business increased to the point where a new four story brick factory was erected at the corner of E. 40th St. (1667 E. 40th) and Payne Ave. in 1906.

During 1908 Brand decided that the firm would manufacture an electric vehicle. Brown felt the venture was a risky one, and decided to sell his share in the firm and retire to his suburban Cleveland farm.

When Brown left Broc, the firm was reorganized as the Broc Carriage Company, and once production of the electric was in full swing it was once again reorganized as the Broc Electric Vehicle Company.

In 1914 Broc merged with two smaller electric car manufacturers, Argo and Borland-Grannis, emerging as the American Electric Car Company.

The corporation continued to market their vehicles under the Broc moniker and F.A. Brand remained president of the reorganized firm. In 1915, American Electric relocated to a new plant in Saginaw, Michigan.

Early Broc Electrics were chain-driven, but an optional shaft-drive soon appeared.

Unfortunately the firm’s giant recapitalization coincided with a sudden decline in sales of electric vehicles and American Electric was forced into bankruptcy at the end of 1916.

(source: Coachbuilt) ©2004 Mark Theobald - All rights reserved.

broc elec 15

1915 Broc Electric. (source: Coachbuilt)
©2004 Mark Theobald - All rights reserved.

Advertise on Cartype
Instagram Vimeo Youtube Twitter Facebook
THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.