Broc Electric logotype.
The Brown Auto Carriage Company was formed by Paul J. Brown (1864-19xx) to concentrate on the manufacture of automobile and commercial vehicle bodies. Incorporated in 1909 with $15,000 in capital stock, investors included P. J. Brown, president; H.E. Benfield, C.C. Wise, I.R. Graham, R.A. Wilbur. Brown served as President, and John H. Price, Secretary.
Brown had been a partner in the Broc Carriage & Wagon Co., a Cleveland, Ohio coachbuilder who started producing automobile bodies in 1903.
At the time of Broc’s 1903 incorporation, Paul J. Brown was elected its vice-president and general manager, F.A. Brand, president. Broc Carriage & Wagon Company began building automobile bodies as early as 1904 and business increased to the point where a new four story brick factory was erected at the corner of E. 40th St. (1667 E. 40th) and Payne Ave. in 1906.
During 1908 Brand decided that the firm would manufacture an electric vehicle. Brown felt the venture was a risky one, and decided to sell his share in the firm and retire to his suburban Cleveland farm.
When Brown left Broc, the firm was reorganized as the Broc Carriage Company, and once production of the electric was in full swing it was once again reorganized as the Broc Electric Vehicle Company.
In 1914 Broc merged with two smaller electric car manufacturers, Argo and Borland-Grannis, emerging as the American Electric Car Company.
The corporation continued to market their vehicles under the Broc moniker and F.A. Brand remained president of the reorganized firm. In 1915, American Electric relocated to a new plant in Saginaw, Michigan.
Early Broc Electrics were chain-driven, but an optional shaft-drive soon appeared.
Unfortunately the firm’s giant recapitalization coincided with a sudden decline in sales of electric vehicles and American Electric was forced into bankruptcy at the end of 1916.
(source: Coachbuilt) ©2004 Mark Theobald - All rights reserved.
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