MAKE/MODEL


YEAR


ARTICLES

-
www.flickr.com
This is a Flickr badge showing public photos and videos from cartype.com. Make your own badge here.
CT Broadcast
Cartype on Kindle
Cartype on Twitter

RSS RSS FEEDS

Subscribe to our web feeds:

 
 

Lamborghini presents highly individualized super sports cars

Debuts at the 2009 North American International Automobile Show.
Filed under:  Brand Related
 
Comment(s): 2
 
 

Alongside the new Gallardo LP 560-4 Spyder, Lamborghini will present two exclusive, highly individualized super sports cars at the 2009 Detroit Auto Show. With a unique, matt-luster paint finish in matt blue and all available special equipment options, this Murciélago LP 640 and Gallardo LP 560-4 demonstrate the virtually limitless possibilities and expert craftsmanship presented through the Ad Personam individualization program by the specialists in Sant’Agata Bolognese.


murcielago gallardo

"Ad Personam offers every Lamborghini customer the opportunity to acquire a completely exclusive vehicle from a unique brand – one that is perfectly in tune with their own lifestyle,” says Stephan Winkelmann, President and CEO of Automobili Lamborghini. “A super sports car from Lamborghini is always a fundamental expression of the buyer’s personality. And that is why the highest levels of exclusivity are possible, right through to absolute one-of-a-kind Lamborghini vehicles.”

“Think the impossible” is the motto of the Lamborghini individualization program. Ad Personam offers a host of possibilities to bring a highly individual style to the exterior and the interior of a Lamborghini – all the way through to a Lamborghini like no other.

A unique color for a unique design.
Both super sports cars presented in Detroit are such highly individualized examples– painted in matt blue, an all-new, powerful blue tone with a matt-luster finish. Dressed like this, the Murciélago and the Gallardo are elegant and refined, yet extremely powerful and dynamic. This is a unique color that fits perfectly to the unique design of a Lamborghini.

The super sports car brand from Sant’Agata Bolognese is the only auto maker to have mastered the difficult and complex craftsmanship required to work with the matt-luster paint finish. Alongside the new matt blue three more colors are permanently available in the Ad Personam program: Nero Nemesis is a matt-luster black, while the matt white is called Bianco Canopus; and Marrone Apus refers to the particularly elegant matt brown finish. In addition, Lamborghini Ad Personam offers its customers complete freedom to choose any color imaginable.

Luxuriously sporty or classically powerful.
In their interiors, too, the highly individualized super sports cars presented in Detroit provide a clear example of the possibilities offered by the Ad Personam program. The base color applied to the upholstery of both vehicles is black, with color contrast supplied by fine diamond stitching in the blue of the exterior paintwork. This is applied to the seats, door trim, headliner and the steering wheel. The leather upholstery lends a luxuriously sporty look and feel to the Gallardo LP 560-4.

Furthermore, the Gallardo LP560-4 shows the finest in Nappa leather in color Nero Perseus which clads not only the seats, cockpit and door trim, but also the pillars and headliners. Further accents are provided courtesy of individual elements crafted in carbon fiber. The Callisto wheels are painted in high-gloss black, providing a contrast to the matt blue paint finish.

The Lamborghini Murciélago LP 640 is one of the most fascinating super sports cars of all time, and underscores this in Detroit with a purist interior finished in Alcantara ® with diamond stitching. Not only are the sports seats upholstered in Alcantara ®, but also the entire interior, including doors and headliner. The cockpit surround is finished in carbon fiber. The steering wheel features stitched suede and carbon fiber inlays. The high-gloss black of the Murciélago’s wheels – in Hermera design – also delivers the perfect contrast to the matt blue exterior paintwork.

An inexhaustible range.
Ad Personam offers an inexhaustible range possibilities for bringing a completely unique style to the interior and exterior of every Lamborghini. The color and trim designers from Sant’Agata Bolognese have also created exceptionally exclusive equipment offerings for the entire product range. The extended leather finish, for example, enables the allure of the first-class natural product to be raised even further. Only the very finest quality leathers are used. The seats alone offer infinite possibilities through a vast range of color options for leather and Alcantara ®, two-tone contrasts, material mixes, stitching and piping in contrasting colors, as well as the diamond-stitched pattern of the seat squabs, known as Q-citura.

The exceptionally hi-tech carbon fiber material provides a hint of the racetrack, with elements such as the control panel for the air conditioning and the hand brake boasting a carbon fiber finish. Further finishing touches for personalizing the exterior include an extended range of wheel options and brake calipers in yellow and silver.

Within applicable vehicles, Lamborghini can comply with virtually any customer’s desire in vehicle individualization. The boundaries are set, however, by Lamborghini’s own quality demands, which apply to all modifications carried out. When a new Lamborghini exactly meets personal expectations in terms of colors, materials and trim, then aesthetic perfection has been achieved.

(source: Lamborghini)


murcielago 01

lamborghini emblem

lamborghini logo3

The official automobili Lamborghini logo. Automobili Lamborghini S.p.A., commonly known as Lamborghini.

RELATED ARTICLES
Lamborghini   Named after Ferrucio Lamborghini.
Lamborghini related emblems   
Lamborghini LP560-4 : 2008   Increased speed and power.
Lamborghini Reventon : 2008   Only 20 will be built.
Lamborghini Miura : 1967   765 made from 1966 to 1973.
Lamborghini Gallardo Nera : 2007   Only 185 will be built.
Lamborghini Murcielago LP640 Roadster : 2007   
Lamborghini Concept S : 2005   Unveiled at the 2005 Geneva Motor Show.
Lamborghini Murcielago LP640 Versace : 2006   Restricted to a maximum production run of ten cars.
Lamborghini Countach : 1974   Shown at the 1971 Geneva Auto Show.
Lamborghini Estoque : 2008   It's a Hybrid!
Lamborghini Islero : 1968-1969   226 total produced.
Lamborghini Urraco : 1972-1979   780 produced of all 3 series.
Lamborghini increases profitability   
Lamborghini unveils new logistics centre   
Ferruccio Lamborghini   The Founder.
Lamborghini donates “Gallardo LP560-4 Polizia” to Italian Police   
Lamborghini Silhouette : 1974   Only 55 produced.
Lamborghini establishes new branch in People's Republic of China   
Lamborghini announces The Lamborghini Blancpain Super Trofeo   the world’s fastest one-make series.
Lamborghini Gallardo LP 560-4 Spyder : 2009   Debuts at the 2008 Los Angeles Auto Show.
Lamborghini open new exclusive showroom in Munich   
Lamborghini Reventón Number 20 delivered   The highly exclusive limited edition is complete.
Lamborghini in Wallpaper* Bologna City Guide   
Lamborghini Super Trofeo on-track for Strong Season   
Lamborghini Murciélago LP 670-4 SuperVeloce : 2009   
Lamborghini Murciélago LP 650-4 Roadster : 2009   
Lamborghini Estoque project   
Lamborghini confirms commitment to China, with Shanghai motor show and new showroom opening in Cheng   
Lamborghini 350 GTV : 1963   120 produced.
Lamborghini Gallardo Superleggera : 2008   The sportiest and most "purist" Gallardo ever.
Lamborghini LM 002 : 1986   
Lamborghini Reventón Roadster : 2010   Designer piece with uncompromising performance.
Lamborghini Gallardo LP 550-2 Valentino Balboni : 2010   Driving fun with absolute precision limited to 250 units.
Lamborghini Espada : 1968   1227 produced.
LINKS
Lamborghini   Registry.
Lamborghini   Official site.
Lamborghini   40th Anniversary logo.
 
 
COMMENTS
Aarti G3090 days ago

There are a bunch of concept cars that are showcased in various trade shows and car expo round the world. Its now time to explore wild imaginations and produce at least few concept cars that can be recognized worldwide.

s10 parts2974 days ago

Sometimes a car doesn't look good to me initially, but over time it gets better or even beautiful. Not always though.

POST A COMMENT
Name
URL
Email
Comment
HTML tags allowed: <a> <em> <strong> <blockquote>
Spambots begone
ABOUT EDITORS CONTACT

CARTYPE STORE

-
Advertise on Cartype
-
Twitter Facebook Vimeo YouTube Flavors.me Flickr Kindle
-
-
Car Shipping Companies
Auto Transport Quotes
DIVIDER_large
-

CARTYPE STORE

Go Faster. The Graphic Design of Racing Cars. Cars That Matter Italian Racing Red Car Design Yearbook 1
-
-

NOTICE

Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.