SYNC windshield decal at the 2008 Ft. Lauderdale International Auto Show.
In under three minutes, the Common Craft video “Ford SYNC in Plain English” explains exactly how the voice-activated, in-car communications technology known as SYNC lets Ford customers play music, call friends or receive text messages, without ever taking a hand off the wheel.
Using only a whiteboard, hands and paper cutouts, the video shows how SYNC’s sophisticated technology – developed by Ford in partnership with Microsoft – allows users to access their MP3 players and navigate by song, artist, album or playlist using simple voice commands. It also covers how Ford customers can use almost any Bluetooth-enabled phone with SYNC to make hands-free calls. SYNC will even read text messages over the vehicle’s speakers, so drivers can keep their eyes on the road.
Simply by pushing a button on the steering wheel, Ford owners can stay connected to their friends, their work and their music. SYNC is affordable, factory-installed and optional on most Ford cars, crossovers, SUVs and trucks.
Ford partnered with Common Craft, an online video production company that is well known for creating videos that make complex ideas easy to understand using the distinctive format they call Paperworks. In addition to the “Ford SYNC in Plain English” video, Common Craft has created videos viewed by millions of people online, including “RSS in Plain English” and “Wikis in Plain English.”
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