2010 Volvo XC60 pricing.
January 29, 2009.
Anticipation is growing as Volvo Cars of North America, today announced pricing of the exciting new 2010 Volvo XC60 T6 AWD small premium utility. With a starting price of just $37,200* for the well-equipped XC60, buyers will have it all: Class-leading safety, stunning design and unrivaled driving dynamics. The new Volvo XC60 goes on sale this March.
The XC60 is Volvo's entry into the growing small premium utility segment. Features such as leather seating surfaces with a power driver's seat, SIRIUS satellite radio (with complimentary six-month subscription), hands-free Bluetooth connectivity, HD Radio technology with USB and AUX ports are all standard. As a special introductory offer, the unique Panorama moonroof will be offered at no charge. Customers may also opt for Volvo's DVD-based navigation system with integrated back-up camera and two new colors: Lime Grass Green or Terra Bronze.
Continuing Volvo's quest as a pioneer and leader in vehicle safety systems, the XC60 introduces a new world's first -- City Safety -- as standard equipment. City Safety is a driver-support system aimed at preventing or mitigating collisions occurring at speeds of 19 mph or less.
The new Volvo XC60 is the first production expression of Volvo's new design DNA. As a crossover, it artfully blends a dynamic mix of two car styles. Down below, the unmistakable, immensely capable XC pumps up its muscles creating a strong athletic body that is mated with high ground clearance and large wheels. Up top the flowing lines create the sporty charisma of a coupe.
The 3.0-liter turbocharged T6 engine is based on Volvo's naturally aspirated 3.2-liter inline all-aluminum six-cylinder that was introduced in the Volvo S80 in 2008. The T6 delivers 281 horsepower with torque of no less than 295 lb.-ft., combining for best-in-class performance. Maximum torque is available from just 1,500 rpm and remains on tap throughout the rev range. The result is swift acceleration and impressive passing performance. Volvo's all-wheel-drive system with Instant Traction is standard in the new XC60.
The XC60 is also included in Volvo's recently announced Complimentary Factory Scheduled Maintenance program, which covers the first three years or 36,000 miles (whichever comes first). Complimentary Factory Scheduled Maintenance helps reduce the cost of ownership by providing customers the first four maintenance visits to their Volvo retailer as complimentary. A wide range of services are covered by the program, including oil and filter changes, cabin filter replacement, complete fluid level top-offs and a check of the vehicle's on-board diagnostic system.
2010 Volvo XC60 T6 Pricing. *Price does not include destination charges of $825.
2010 Volvo XC60 pricing.
(March 2006). Volvo is introducing a reworked identity as part of widespread changes to the way it markets itself.
The Swedish motor vehicle manufacturer has appointed branding agency Bite to develop its logo as part of a plan to elevate the marque's iron symbol to give it the same level of prominence as the Volvo mark.
The changes, which are the brand's most significant in 75 years, are intended to eradicate inconsistencies in the application of the Volvo identity across its models and communications.
The company also wants to make greater use of the iron symbol, which it claims is recognised as a good illustration of the strength and endurance of its vehicles.
The changes to the logo are subtle, with the iron mark now more curved and thicker bevelled edges. The shape of the arrow has also been changed slightly. The blue of the "Volvo" script is retained, but the silver used for the iron mark is now a softer matt shade in an attempt to give it a more luxurious feel.
The new look will be introduced across all the brand's promotional activity -- previously it had used only the word "Volvo".
The reworked logo will first appear on the C30 model, which is due to be launched at the Paris Motor Show in September, and international promotional material for the model. Volvo hopes the C30 will rid it of its traditional association as a safe choice of family car and make it appeal to a younger and broader audience.
The changes follow Volvo's decision to relaunch its customer magazine, which is produced by Redwood Publishing.
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