Premier

Deals In One Make.
The concern deals in only new tires and in only one make, carrying a complete stock of the various sizes for both passenger cars and trucks with pneumatic equipment. In Chicago the main store is located centrally and the concern maintain branches in the outlying districts, where patrons can obtain the same service as at the main office. The plan is to sell a tire and then take care of it during its life. It not only cares for it at any of its stores but is no farther away from the customer than he is from a telephone. To take care of telephone calls the Great Lakes Tire Service maintains a fleet of small cars and motorcycles equipped with all the known appliances for rapid road repair. To care for the users of heavy truck tires they have in service a fast heavy-duty truck which is capable of immediately answering and caring for any road trouble encountered by any of the users of truck tires.

In connection with the stores a service lot is maintained where the patron can obtain free air, tire and tube service and have the alignment of the wheels inspected without cost. The plan is to keep open house as many of the 24 hr. of the day as the ruling on labor will permit.

For the benefit of patrons the concern makes daily deliveries and pick-ups of repair work. The repair department is complete in every detail and essential of modern tire repair and rebuilding. The salesmen are instructed to notice cars on the street with the wheels out of line or with badly worn tires and to get in touch with the owner and inform him of the service which the company renders. Needless to say, this method brings vast return on the proper side of the ledger. The serial numbers of all tires sold are kept both serially and alphabetically as a protection against theft and as an aid to identification in case they should be stolen.