February 3, 2009.
MINI USA reported sales of 2,082 automobiles, down 15.4 percent from the 2,460 cars sold in January 2008.
"Consumers really are keeping their heads inside their shells this month," said Jim McDowell, Vice-President of MINI USA. "Showroom traffic is down but our internet vehicle configuration and early dealer website contact is above last year at this time, so we may be seeing early signs of stimulus expectation. Considering this, being15 percent down was not a roaring start to the year but one we'll take as it still keeps us ahead of overall market momentum."
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