February 3, 2009.
Ford, Lincoln and Mercury sales were down 39 percent in January versus a year ago, however, Ford Motor Company sales analyst George Pipas says, Ford F-Series Truck and Fusion mid-size sedan, paced Ford to a fourth consecutive month of retail market share increases.
This marks the first time since 1995 Ford has achieved a retail market share increase four-months in a row.
"Even our retail sales decline was down 27% but that is less than the industry average, infact, only Ford and Honda have achieved market increases at the retail level, in each of the last four months."
The message, according to Pipas, is that Ford appears to be making positive in-roads in the way people think about and perceive the Ford product.
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