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Volkswagen Helps Barbie® Celebrate Fifty Years

Filed under:  Brand Related
 
Comment(s): 2
 
 

Volkswagen Helps Barbie® Celebrate Fifty Years with a Customized New Beetle convertible, Fully Equipped with Rhinestones, Sparkling Pink Paint and Motorized Vanity in Trunk.


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Heidi Klum with customized pink New Beetle convertible at Barbie's Dream House 50th Birthday party.

Volkswagen of America, Inc. helped Mattel celebrate Barbie® doll’s 50th Birthday by transforming a New Beetle convertible into the ultimate Barbie® dream car.

The life-size pink Malibu Barbie™ New Beetle convertible made its debut at Barbie® doll’s Malibu Dream House® exclusive birthday celebration. Customization artists ABD Racing Werks, Katzkin Leather and Interiors and FoamMolders fully transformed the iconic New Beetle convertible into the perfect Barbie® ride.

“We are extremely proud to partner with Mattel and create a customized New Beetle convertible to celebrate Barbie’s landmark birthday,” said Laura Soave, General Manager of Marketing, Volkswagen of America, Inc. “Like the New Beetle, Barbie has made a remarkable impact on pop culture history, and still remains a cultural icon today.”

From top to bottom and interior to exterior, Barbie® doll’s New Beetle convertible has left no detail unfinished. From the white custom leather interior and convertible top to the hand stitched floor mats and pink quilted leather lined door pockets and arm rests, even the dipstick is painted to resemble her favorite lipstick. The New Beetle convertible is equipped with a motorized vanity in the trunk and plenty of rhinestone accents and vanity mirrors. Over five shades of paint were mixed together to create the perfect pink color for Barbie® doll’s car.

The customized pink New Beetle convertible was prominently on display as the pink carpet was rolled out for the Barbie® celebration at her real-life Malibu Dream House®. Barbie® doll’s house is a 3,500-square-foot home in Malibu, CA, decorated by famed “Happy Chic” interior designer Jonathan Adler. The Barbie® birthday festivities were complete with 1,800 pairs of Barbie® sunglasses, 3,500 pairs of tiny shoes, 3,500 mini handbags and numerous Hollywood celebrity guests.

Last year, Volkswagen celebrated the 10th anniversary of the introduction of the New Beetle convertible. With its distinct shape, the iconic New Beetle convertible is one of the most recognized models in the world.

(source: Volkswagen)


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2009 Volkswagen Barbie Beetle.

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2009 Volkswagen Barbie Beetle interior.

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2009 Volkswagen Barbie Beetle engine.

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It's pretty Obvious what the Volkwagen logo is (a V over a W in a blue background, sorounded by a circle). It's origin is rather mundane though. The logo was the result of an office competition to see come up with a logo. The winner of the competition (who won 50 Marks for his troubles) was an engineer named Franz Reimspiess (the same man who perfected the engine for the Beetle in the 1930's).

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LINKS
Volkswagen   Official site.
Volkswagen Individual   Official site.
 
 
COMMENTS
Doug Starbuck2936 days ago

Sparkling Paink Paint!! No comment about the actual paint shop that painted the car. That would be me. The car was painted in Riverside at my shop, Star Side Design, and is in fact a five stage paint. It would be nice to get credit for all the hard work that me and my guys did on this car. You can check out pictures of the car blown apart and half painted on my myspace page. Go to myspace.com and search my name.4)Lidsville

ashley1983 days ago

omgg i want this car this is my dream car can i have this car for my 16 birthday

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