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Acura “The Making of Wall Art” spot

Filed under:  Brand Related
 
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“The Making of Wall Art” features the new Acura RDX, an artistic collaboration between Ben Foley and Chris Hopewell from Collision Films (Radiohead’s “There There” music video) and internationally celebrated street artists David Whittle and Henry St. Leger (Sainty), and goes behind the scenes of this 30-second spot to illustrate this massive undertaking which fuses animation with street art.


acura spot 1

Stills from the Acura shoot, December 10, 2008 thru January 26, 2009. (source: Henry St. Leger "Sainty").

The new Acura RDX spot, "Wall Art," reveals the turbocharged crossover SUVs city prowess—darting through alleys, ducking around corners, navigating the urban landscape.

In fact, it’s the landscape that really sets this spot apart. Enlisting the director duo of Chris Hopewell and Ben Foley of Collision Films (previous work includes music videos for Radiohead and Franz Ferdinand), this RDX commercial uses stop-frame animation techniques while plugging into the street art phenomenon. Famed Bristol, UK-based street artist Sainty (Henry St Leger), along with a team of 17 graffiti artists and painters, brought this idea to life on a massive 100-foot by 40-foot wall. All art was done by artists, not CGI.

"Wall Art" opens with an RDX parked in front of a blank wall. This same wall is painted and repainted with cityscape scenes, hundreds and hundreds of times, to animate the background behind the vehicle. The 10-day shoot for "Wall Art" used more than 450 gallons of paint and 500 cans of spray paint, resulting in more than 400 layers of paint on the wall.

"Wall Art" is premised on the RDXs turbocharged engine, agile handling and sporty stance—the RDX is perfect for the city. The spot instills a sense of artistry and upscale sophistication in the brand.

Featuring a combination of large-scale street art and stop-frame animation set to Elias Arts composer Kenny Segals track, the commercial literally illustrates that the RDX is equipped for anything the city can create.

(source: M80)


acura spot 3

Stills from the Acura shoot, December 10, 2008 thru January 26, 2009. (source: Henry St. Leger "Sainty").

acura spot 4

Stills from the Acura shoot, December 10, 2008 thru January 26, 2009. (source: Henry St. Leger "Sainty").

acura spot 2

Stills from the Acura shoot, December 10, 2008 thru January 26, 2009. (source: Henry St. Leger "Sainty").

acura spot 5

Stills from the Acura shoot, December 10, 2008 thru January 26, 2009. (source: Henry St. Leger "Sainty").

acura logo bw 2

Horizontal Acura logo. Acura launched for 1986 without a logo and the "calipers" didn't appear until the NSX launched as a 1991 model.

VIDEOS

The Making of Wall Art

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