This is a Flickr badge showing public photos and videos from Make your own badge here.
CT Broadcast
Cartype on Kindle
Cartype on Twitter


Subscribe to our web feeds:


Acura “The Making of Wall Art” spot

Filed under:  Brand Related
Comment(s): 0

“The Making of Wall Art” features the new Acura RDX, an artistic collaboration between Ben Foley and Chris Hopewell from Collision Films (Radiohead’s “There There” music video) and internationally celebrated street artists David Whittle and Henry St. Leger (Sainty), and goes behind the scenes of this 30-second spot to illustrate this massive undertaking which fuses animation with street art.

acura spot 1

Stills from the Acura shoot, December 10, 2008 thru January 26, 2009. (source: Henry St. Leger "Sainty").

The new Acura RDX spot, "Wall Art," reveals the turbocharged crossover SUVs city prowess—darting through alleys, ducking around corners, navigating the urban landscape.

In fact, it’s the landscape that really sets this spot apart. Enlisting the director duo of Chris Hopewell and Ben Foley of Collision Films (previous work includes music videos for Radiohead and Franz Ferdinand), this RDX commercial uses stop-frame animation techniques while plugging into the street art phenomenon. Famed Bristol, UK-based street artist Sainty (Henry St Leger), along with a team of 17 graffiti artists and painters, brought this idea to life on a massive 100-foot by 40-foot wall. All art was done by artists, not CGI.

"Wall Art" opens with an RDX parked in front of a blank wall. This same wall is painted and repainted with cityscape scenes, hundreds and hundreds of times, to animate the background behind the vehicle. The 10-day shoot for "Wall Art" used more than 450 gallons of paint and 500 cans of spray paint, resulting in more than 400 layers of paint on the wall.

"Wall Art" is premised on the RDXs turbocharged engine, agile handling and sporty stance—the RDX is perfect for the city. The spot instills a sense of artistry and upscale sophistication in the brand.

Featuring a combination of large-scale street art and stop-frame animation set to Elias Arts composer Kenny Segals track, the commercial literally illustrates that the RDX is equipped for anything the city can create.

(source: M80)

acura spot 3

Stills from the Acura shoot, December 10, 2008 thru January 26, 2009. (source: Henry St. Leger "Sainty").

acura spot 4

Stills from the Acura shoot, December 10, 2008 thru January 26, 2009. (source: Henry St. Leger "Sainty").

acura spot 2

Stills from the Acura shoot, December 10, 2008 thru January 26, 2009. (source: Henry St. Leger "Sainty").

acura spot 5

Stills from the Acura shoot, December 10, 2008 thru January 26, 2009. (source: Henry St. Leger "Sainty").

acura logo bw 2

Horizontal Acura logo. Acura launched for 1986 without a logo and the "calipers" didn't appear until the NSX launched as a 1991 model.


The Making of Wall Art

Acura   In 1986, The Acura brand is introduced to North America by Honda.
Acura related emblems   
Acura A-Spec   
Acura TL Type-S : 2007   
Acura TL Aspec : 2005   
Acura Advanced Sports Car : 2007   A Glimpse of the Next Generation Acura Exotic Sports Car.
Acura DN-X : 2002   
Acura NSX : 2007   
Acura NSX : 2008   
Acura 2008 September Sales   
Acura October 2008 sales   Up 2.0 percent.
Acura TL : 2009   With the most powerful engine in Acura history.
Acura Tops All Competitors in Value   Acura Wins ALG's 2009 Overall Luxury Brand Residual Value Award.
Acura NSX : 1990   World Debut at the 1989 Chicago Auto Show.
Acura Achieves Historic First in Crash Test Ratings   
Acura November 2008 sales   A decrease of 38.9 percent.
Acura 2009 January Sales   A decrease of 32.4 percent.
Acura sneak peek   
Acura ZDX : 2009   Debuts at New York International Auto Show.
Acura Launches Dedicated Financial Services   New Acura-Branded Financial Services Created to Enhance Luxury Client's Experience.
Acura   Official site.
There have been no comments
HTML tags allowed: <a> <em> <strong> <blockquote>
Spambots begone


Acura NSX
Advertise on Cartype
Twitter Facebook Vimeo YouTube Flickr Kindle
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


Go Faster. The Graphic Design of Racing Cars. Cars That Matter Italian Racing Red Car Design Yearbook 1


Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.