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Alfa Romeo appoints Sergio Cravero as new head

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Sergio Cravero has been appointed Chief Executive Officer of Alfa Romeo Automobiles, where he served as head of marketing prior to his appointment in January.

Mr. Cravero, 48, was born in Turin and holds a degree in mechanical engineering. He joined Fiat Group Automobiles in 1986 and has held various positions of growing responsibility in the technical, commercial and marketing areas.

Sergio Cravero, 48, was born in Turin. He graduated in mechanical engineering at Turin Politecnico and has a Masters in Business Administration from Milan Politecnico.

He joined Fiat Group Automobiles in 1986, in the Commercial division, where he worked as Product Manager and then Zone Manager for the Fiat brand. In 1991, he moved to the Product division where he was responsible for development of the Barchetta spider and, subsequently, for all Fiat and Lancia brand B segment models. In 1999, he returned to the Commercial area as Brand Manager for Alfa Romeo, where he was involved in development of the 147, awarded “2001 Car of the Year”. In 2002, he took over responsibility for the E development platform for the Fiat and Lancia brands. Since 2005, he has been head of marketing for Alfa Romeo.

(source: Alfa Romeo)


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