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Volvo and SimBin Join Forces to Release Free Racing Game

Filed under:  Brand Related
 
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Volvo Car Corporation and multiple award winning Swedish game studio, SimBin Development Team, announces that "Volvo - The Game" will be released at the end of May. The game will be free of charge.


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Volvo SimBin video game screen shot.

The fresh and exiting Volvo S60 Concept headlines the car line up and will be accompanied by several well known Volvo race cars. The players will be able to hammer this variety of Volvo cars around two highly detailed and realistic tracks.

"Volvo - The Game gives us an opportunity to introduce the Volvo S60 Concept to a much wider target group. In an impassioned way and in an unusual environment we are able to expose the interior and exterior design of Volvo cars. As an extra bonus we also have the opportunity to show the players how we have worked in a focused way over the years to enhance and develop our Scandinavian design", says Michael Persson, Director Global Marketing Communication at Volvo Cars.

"To work with such a professional team as SimBin's has been a real pleasure for us", he adds.

"When Volvo Cars asked us if we were able to develop a Volvo racing game for PC, suitable for a wide audience and including the new S60 Concept car, we picked up on the challenge straight away, says Henrik Roos, SimBin Studios CEO. "Especially since it was Volvo Cars located in Sweden that was asking. Two Swedish brands that join forces sounded like a perfect match to us".

As in all games developed by SimBin this game will deliver a great experience in sound and detail with a fun and challenging game as a cherry on the cake. The game comes with three difficulty levels to appeal to a broad audience, from new comer to the experienced gamer.

About the SimBin Group.
The SimBin group is a privately owned group of Swedish companies active in the Video game and Entertainment industry and occupies a total staff of 80 people, consisting of 50 employees and 30 distributed consultant's world wide.

In the SimBin portfolio of developed games you will find award winning titles like "GTR - The FIA GT Racing Game", "GT Legends", "GTR 2 - The FIA GT Racing Game", "RACE - The WTCC Game", "RACE 07 - The WTCC Game", "GTR Evolution" and "STCC The Game". GTR and RACE are registered trademarks owned by the SimBin group.

SimBin Studios AB is the mother company, responsible for the publishing and IP rights for all productions developed within the SimBin group. SimBin Studios AB is also responsible for Business Development, Finances, Marketing, PR and Administration.

SimBin Development Team AB is a Swedish game developer founded in 2003 and is a subsidiary of SimBin Studios AB handling all the game productions in the group for all leading platforms.

SimBin Distribution AB is a daughter company of SimBin Studios AB with its headquarters in Stockholm, Sweden. With RaceRoom, a virtual racing concept including marketing, branding, game software and hardware in a turn-key solution, SimBin Distribution offers a new business opportunity in the event and experience industry.

(source: Volvo)


volvo simbin game 1

Volvo SimBin video game screen shot.

volvo simbin game 4

Volvo SimBin video game screen shot.

volvo simbin game 2

Volvo SimBin video game screen shot.

volvo simbin game 5

Volvo SimBin video game screen shot.

volvo logo2006 lg

(March 2006). Volvo is introducing a reworked identity as part of widespread changes to the way it markets itself.

The Swedish motor vehicle manufacturer has appointed branding agency Bite to develop its logo as part of a plan to elevate the marque's iron symbol to give it the same level of prominence as the Volvo mark.

The changes, which are the brand's most significant in 75 years, are intended to eradicate inconsistencies in the application of the Volvo identity across its models and communications.

The company also wants to make greater use of the iron symbol, which it claims is recognised as a good illustration of the strength and endurance of its vehicles.

The changes to the logo are subtle, with the iron mark now more curved and thicker bevelled edges. The shape of the arrow has also been changed slightly. The blue of the "Volvo" script is retained, but the silver used for the iron mark is now a softer matt shade in an attempt to give it a more luxurious feel.

The new look will be introduced across all the brand's promotional activity -- previously it had used only the word "Volvo".

The reworked logo will first appear on the C30 model, which is due to be launched at the Paris Motor Show in September, and international promotional material for the model. Volvo hopes the C30 will rid it of its traditional association as a safe choice of family car and make it appeal to a younger and broader audience.

The changes follow Volvo's decision to relaunch its customer magazine, which is produced by Redwood Publishing.

VIDEOS

Multiple award winning Swedish game studio, SimBin Development Team, and Volvo Cars announces that "Volvo - The Game" will be released at the end of May. The game will be free of charge.

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LINKS
Volvo   Official site.
 
 
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