MAKE/MODEL


YEAR


ARTICLES

-
www.flickr.com
This is a Flickr badge showing public photos and videos from cartype.com. Make your own badge here.
CT Broadcast
Cartype on Kindle
Cartype on Twitter

RSS RSS FEEDS

Subscribe to our web feeds:

 
 

Audi promotes “Intelligent Emotion” project

With eleven radical concepts.
Filed under:  Brand Related
 
Comment(s): 3
 
 

April 22, 2009.
Audi looks into the future. Under the title “Intelligent Emotion,” students at Munich University of Applied Sciences, aided by Audi, have developed visionary ideas for the mobility of the future – from a hybrid supercar to an alternative concept for lightweight design of interiors. The results are presented in eleven future-oriented concept studies.


future mobility 1

Audi looks into the future. Under the title “Intelligent Emotion,” students at Munich University of Applied Sciences, aided by Audi, have developed visionary ideas for the mobility of the future – from a hybrid supercar to an alternative concept for lightweight design of interiors.

“The next generation of employees is our future,” says Wolfgang Egger, Head of Audi Group Design. “That’s why sponsoring design students is one of our high priorities. With the “Intelligent Emotion” project we have obviously inspired them to find new and creative approaches for the future of personal transportation.” The project was headed by Dr. Othmar Wickenheiser, Professor of Transportation Design at Munich University of Applied Sciences. Wolfgang Egger and Stefan Sielaff, Head of Audi Design, mentored the project.

The objective of the design project was to present Audi as a sporty premium brand as well as a pioneer in technology and design. The balance between innovation and brand recognition was to be represented in a product with great emotional appeal that also conforms to the requirements of society.

“The results are impressive,” says Wolfgang Egger. “The students have addressed the subject of mobility in the future with very well-conceived and lucidly presented approaches. Each concept, each model, contains at least one idea or feature that we could certainly conceive of as being included in a future production vehicle.”

During the creative process, Audi designers supported the students. After all, they too are constantly pursuing innovative ideas to reinforce Audi's status as a leading brand in automobile design. “What sets a good designer apart is the very special ability of conceptualizing the future and visualizing it in images,” says Stefan Sielaff, Head of Audi Design. “Current developments such as alternative engine concepts or increased efficiency of our vehicles also call for answers from the designers. We find it fascinating how students approach such challenges – above and beyond the technical and regulatory requirements that the design of production cars has to meet.”

As Egger explains: “Emotion as a driving force must go hand in hand with responsibility as regulator. The students’ assignment was to develop esthetic approaches that reflect the new ecological, technical and social issues while also portraying an Audi as an attractive, sporty automobile. The results are of very high creative quality and provide plenty of substance for intensive discussions.”

The project results have been published as a book – with commentary by Audi’s chief designers. Published by Heel Verlag and titled Audi Design Projekt, the book is available at booksellers for €29.90.

(source: Audi)


concept study by maximilian kandler 1

Maximilian Kandler’s concept study presents an ergonomic and esthetic re-interpretation of the vehicle interior. Kandler presupposes that future intelligent convenience and assistance mechanisms will allow the driver to pause temporarily as an active driver and to assume a relaxed, passive attitude. Thanks to its maximum flexibility, Kandler’s interior concept offers the driver various active and passive modes – and consequently new possibilities of communication and relaxation. Innovative laser sintering technologies allow customized ergonomic construction – particularly in lightweight design, with the corresponding advances in the reduction of weight and fuel consumption

concept study by maximilian kandler 2

Concept Study by Maximilian Kandler.

concept study by maximilian mandi 1

Maximilian Mandl’s work presupposes the introduction of a general speed limit. In his concept study Mandl shows how dynamics and driving pleasure can be conveyed even at lower speeds and with alternative drive systems. Mandl argues for congenial stylistic elements, embodying confident superiority. This junior designer lends a “human” radiance to his concept study, with inspiration also coming from nature and contemporary architecture. Viewing windows in the underfloor and large-area glazing of the side doors afford an intensive driving experience.

concept study by maximilian mandi 2

Concept Study by Maximilian Mandl.

concept study by niles steinhoff 1

Niels Steinhoff’s concept study interprets sportiness as visual lightness. A new proportionality provides for expanded transparent surfaces – to provide a generous feeling of space in the light-flooded greenhouse and relaxed driving. Steinhoff’s concept study achieves esthetic timelessness and environmental sustainability through its straightforward stylistic elements and sophisticated aerodynamics.

concept study by niles steinhoff 2

Concept Study by Niels Steinhoff.

concept study by niles steinhoff 3

Concept Study by Niels Steinhoff.

concept study by sylvain wehnert 1

Sylvain Wehnert’s concept study offers a timely interpretation of dynamics and sportiness: Superior intelligence and confident efficiency govern the character of his sedan with the “cab forward design” typical of Audi. Particularly the design of the underfloor, with its smooth transitions to the front, sides and rear, conveys lightness and confidence: The body of the vehicle seems to lift itself off the ground and glide over the road.

concept study by sylvain wehnert 2

Concept Study by Sylvain Wehnert.

concept study by fabian weinert 1

In his concept study Fabian Weinert pays homage to the legendary Audi Sport quattro: a compact, lightweight vehicle radiating sportiness, safety and sturdiness. Weinert seeks to combine alternative, emission-free drive technologies with new liberties in design. Developed for a full hybrid, the concept study presents us with a rectangular, sharp-edged object – a dynamic and aggressive exterior. Short overhangs, large wheels and the passenger compartment fit the car solidly to the road.

concept study by fabian weinert 3

Concept Study by Fabian Weinert.

concept study by fabian weinert 2

Concept Study by Fabian Weinert.

audi logo 1

Audi four rings logo.

RELATED ARTICLES
Audi   Named after August Horch, whose family name would be "Audi" in Latin.
Audi related emblems   
Audi S-Line   The S line offers significant optional upgrades to the Audi range.
Audi Tailormade   
Audi RS-Line   Audi introduced the RS line via a collaboration with Porsche.
Audi ads   
Audi brochures   
Audi exhibits   
Audi miscellaneous   
Audi commercials   
Audi wins "Yellow Angel"   First place in the AutoMarxX.
Audi TT by Hofele   
Audis all wet   
Nissan vs Audi over Q   
Audi Art Car   Created by Brazilian-born Pop artist Romero Britto.
Audi R8 v8 : 2008   The maximum number of cars that can be built in one day is 15.
Audi TT Coupe : 2005   Classic!
Audi S5 : 2008   
Audi TTS : 2009   2008 is the 10th anniversary of the Audi TT.
Audi RS4 Cabriolet : 2008   Limited to 300 in the US.
Audi S4 Convertible : 2005   From zero to breathless
Audi TT Roadster : 2008   
Audi TTS Roadster : 2008   2008 is the 10th anniversary of the Audi TT.
Audi A2 : 1999   World''s first volume-production aluminium car.
Audi S3 : 2007   Dynamism and driving pleasure.
Audi A3 Sportback : 2006   Driving pleasure in a new guise.
Audi A6 Allroad : 2006   
Audi A6 Avant : 2005   A new chapter to the success story of the Avant.
Audi S4 Avant : 2004   
Audi S3 : 2008   
Audi TT Quattro Sport : 2005   Dynamic and light
Audi A6 : 2004   A new face in the business class.
Audi S4 25quattro : 2005   Only 250 will be made.
Audi A8L : 2004   
Audi RS4 : 2005   New dimensions in driving dynamics.
Audi RS3 : 2006   
Audi S4 : 2005   The Audi Facelift.
Audi S8 : 2006   
Audi TT Special Edition : 2006   Only 99 will be built.
Audi A3 TDI Clubsport Quattro : 2008   Diesel is now officially hip.
Audi Avant in 2015   Students Imagine an Audi Evolution.
Audi Avus Quattro : 1991   
Audi KTM Roadster : 2006   Audi planning "baby" TT to rival Lotus.
Audi Lemans : 2004   Supposedly the 911/360 Modena competitor.
Audi Locus : 2007   
Audi Nuvolari : 2003   
Audi R8 Roadster : 2007   
Audi Rosemeyer Silver Arrow : 2000   This is a striking vehicle.
Audi TT ClubSport Quattro : 2008   No roof.
Audi TT Shooting Brake : 2005   Star of the 2005 Tokyo Motor Show.
Audi R-Zero : 2006   
Audi R8 v12 : 2008   Perfection.
Audi RSQ : 2004   
Audi Avantissimo : 2001   A new form of dynamism and luxury
Audi Roadjet : 2006   
Audi Cross Cabriolet : 2007   Shown at the 2007 Los Angeles Auto Show.
Audi Cross Coupe : 2007   
Audi Steppenwolf : 2000   The attributes of a sport coupe and an off-road vehicle.
Audi TT Speedster scooped   
Audi Q7 : 2006   The performance SUV.
Audi Q7s : 2006   Audi Q7 S Line Debut at 2005 Essen show.
Audi A1 : 2007   Concept Appeared at the 2007 Tokyo Auto Show.
Audi Type-D concept : 2008   Designed by Lukas Vanek.
Audi R8 Book   Wins the international TDC Award.
Audi A3 Cabriolet : 2008   
The New MMI Generation from Audi   Top-Level Multimedia and Communication.
Audi pricing for the A4 sedan and Avant.   
Audi Allroad : 2005   Concept.
Audi "O" : 2008   The Audi O concept fuses audio equipment with transport.
Audi announces first automotive OEM iPhone application   First iPhone application to be released by a major auto manufacturer.
Audi TT ClubSport Quattro : 2008   Open-top driving machine with over 300 hp
Audi A4 : 2009   The Audi A4 (B8) reaches the U.S. market in Fall 2008.
Audi R8 GT3: 2008   Audi develops a race version of the R8
Audi S4 : 2010   launch in the Fall 0f 2009, as a 2010 model.
Audi TT Motorist Choice Award   
Audi A1 Sportback : 2008   Compact five-door model with hybrid drive.
Audi first six-cylinder car cutaway model   Restored Audi Type M from 1925 being handed over to Audi.
Audi Auto Union Type C pedal car   Paying homage to the bygone era of motor racing.
Audi Imperator : 1929   145 built, the only in existence.
Audi Type P : 1931   
Audi 2008 September Sales   A decrease of 5.4% from last year’s figures.
Audi A4 Earns Highest Federal Crash Test Rating   Wins the 5-Star safety label for frontal, side and rollover crashes.
Audi A3 : 2009   To launch in the USA in the Fall of 2008.
Audi S4 Avant : 2010   Deliveries of the top-class athletes from Audi begin in March of 2009.
Audi to Expand Audio Offerings with HD Radio™ Technology   HD Radio units will be standard on many Audi vehicles for the 2011 model year.
Audi A5 Wins 2009 Active Lifestyle Vehicle of the Year Recognition   The A5 coupe won the award for luxury “on road” vehicles
Audi sets prices for the all-new 2009 TTS Coupe and TTS Roadster   
Audi Production Characterized by Uncompromising Perfection   Strict quality-consciousness.
Audi October 2008 sales   Up 0.3% for October.
Audi Q5 gets the "Golden Steering Wheel"   With its 17th Golden Steering Wheel, Audi leads all-time ranking.
Audi Models Now Network With Other Brands   Innovations will enhance traffic safety.
Audi A4L : 2009   Exclusively for the Chinese market.
Audi Sales Satisfaction Growth Outpaces Industry   Audi posts largest ranking gain, moving up six spots from 2007 to 2008.
Audi Q7 Coastline   Avant-garde contribution at Design Miami 2008
Audi November 2008 sales   A decrease of 25.4 percent.
Audi S5 Cabriolet : 2010   World debut at the 2009 Geneva Auto Show.
Audi A8L picked by NADAguides as 2009's Top Luxury Car.   
Audi R8 V10 : 2009   
Audi to Advertise During Super Bowl XLIII Broadcast   
Audi crowned year’s most improved brand   91 awards worldwide in 2008.
Audi 2008 December Sales   Record market share increases for December and all of 2008.
Audi Sportback : 2009   Debuts at the 2009 North American International Automobile Show.
Audi Recognized for Design Excellence   At Prestigious EyesOn Design Awards at the 2009 NAIAS.
Audi RS5 peek   
Audi increases growth in China by 17 percent in 2008   Around 120,000 vehicles sold in China.
Audi's new Super Bowl ad, "Chase"   Defines luxury for the new era.
Audi schedules six days of reduced work hours   
Audi Next Generation MMI   The top-level multimedia and communication.
Audi 2009 January Sales   A decrease of 26.4 percent.
Audi Tradition displays the family silver   1937 Auto Union type C Streamliner.
Audi is Western Europe’s Top Premium Brand   
Audi TT RS : 2009   Sporty Powerhouse with five cylinders will debut at the 2009 Geneva Auto Show.
Audi R8 V10 sets pace by raising $500,000 in charity auction   
Audi Q5 : 2009   
Audi TT RS Coupe : 2009   A Pure Driving Machine developing 340 bhp.
Audi TT RS Roadster : 2009   A Pure Driving Machine developing 340 bhp.
Audi 2009 February Sales   A 25.4 percent decrease.
Audi: The world of the four rings   Audi presents innovative 2008 Annual Report.
Audi A4 Allroad Quattro : 2009   A car that knows no boundaries.
Audi 225 Roadster : 1935   Audi Tradition celebrates “A Century of Audi” at the world’s largest classic car show.
Audi Quattro Spyder : 1991   
Audi wins “All-wheel drive car of the year”   Audi A4 quattro and A6 quattro win “All-wheel drive car of the year 2009” awards.
Audi Avant named "Executive Station Wagon"   
Audi 2009 March Sales   An increase of 1.3 percent.
Audi AG Market shares up further in March   
Audi A5 & S5 Cabriolet U.S. debut at New York Auto Show   
Audi has its best month ever in China   
Audi Q7 : 2009   
Audi Q3 : 2010   
LINKS
Audi   Official TTS site.
Audi   Official site.
 
 
COMMENTS
Air2616 days ago

Hopefully, this will work out in the long run. I am looking forward to seeing positive results on this development.

loren2310 days ago

This car hasnt been released yet. Though I really like its design.

adina2243 days ago

Wow great design, how price that car?

POST A COMMENT
Name
URL
Email
Comment
HTML tags allowed: <a> <em> <strong> <blockquote>
Spambots begone
ABOUT EDITORS CONTACT

CARTYPE STORE


Audi Driver
(Magazines)
-
Advertise on Cartype
-
Twitter Facebook Vimeo YouTube Flavors.me Flickr Kindle
-
-
Car Shipping Companies
Auto Transport Quotes
DIVIDER_large
-

CARTYPE STORE

Go Faster. The Graphic Design of Racing Cars. Cars That Matter Italian Racing Red Car Design Yearbook 1
-
-

NOTICE

Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.