Bill Hoglund joined GM in 1956 in the financial planning area. He held a number of positions in financing and planning, eventually moving up to corporate comptroller and chief financial officer in the 1970s.
In 1980, he succeeded Bob Stempel as Pontiac General Manager. Hoglund was passionate about cars, and intent on rebuilding the division's image. His influence on Pontiac was note-worthy, because he thrust the division back into motorsports and was one of the inspirations behind the first Pontiac Image Conference. The conference helped the division pinpoint its place in the market, and served as a turning point in Pontiac's image trans-formation.
Hoglund left Pontiac in 1984 to become president of Saturn. When he retired in 1994, he was Executive Vice President and a member of the General Motors board of directors.
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