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Acura Launches Dedicated Financial Services

New Acura-Branded Financial Services Created to Enhance Luxury Client's Experience.
Filed under:  Brand Related
 
Comment(s): 1
 
 

In April of 2009, American Honda Finance Corp. (AHFC) launched an Acura-branded financial services to better satisfy the needs of Acura dealers and customers. The creation of Acura Financial Services (AFS) marks a major milestone in Acura history.

This is just the first step of a multifaceted effort to further enhance customer service and raise the brand image for Acura, the luxury nameplate that pioneered the launch of Japanese luxury automobiles in the U.S."With our most recent ranking in the top two, three and four positions in the luxury lease segment of the 2008 J.D. Power and Associates Consumer Financing Satisfaction Study, the timing is perfect to utilize our years of experience and expertise to create financial services that will meet the needs of Acura clients," said Stephen E. Smith, senior vice president of AHFC. "The creation of separate Acura-branded financial services parallels other moves to strengthen and differentiate the Acura luxury brand."

About American Honda Finance Corporation.
American Honda Finance Corporation, a wholly-owned subsidiary of American Honda Motor Co., Inc., is the captive finance provider of consumer financial products for Honda and Acura automobiles, sport utility vehicles, trucks, minivans, Honda motorcycles, Honda power equipment, and Honda marine products. In addition, AHFC also provides Honda and Acura dealerships with vehicle floorplan programs, real estate, construction and capital loans, revolving lines of credit and inventory insurance.

(source: Acura)


acura logo bw 2

Horizontal Acura logo. Acura launched for 1986 without a logo and the "calipers" didn't appear until the NSX launched as a 1991 model.

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COMMENTS
ema2919 days ago

Certainly a risky step by Honda, but if they can hold back their own risks, could certainly be a potentially strong market to take control of.

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