2010 Mini Cooper 50 Mayfair.
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For the first time since its market launch in 2006, the latest generation of the MINI offers the opportunity in the car’s anniversary year to enjoy supreme driving pleasure in particularly exclusive style. Hence, the MINI 50 Mayfair (and the MINI 50 Camden) follow the principle already applied by the classic Mini to accentuate individual highlights in the character of this highly successful performer from Great Britain. The anniversary of the brand therefore offers an ideal opportunity to look back at the fascinating tradition of the car and to look forward at the unique future and outlook of the MINI.
Both of these perspectives are expressed by the names of the new models. As in the past, the two anniversary models are named after boroughs of London also very popular and well-known far away from the British capital. Mayfair is lauded the world over for its exclusivity growing so significantly over the years and decades, while Camden is the home of a trendy and culturally versatile urban lifestyle.
Setting their respective standards, both models represent those values so typical of MINI that have grown over five decades as well as the car’s potential for ongoing development.
Characteristic design, exclusive features.
Both in their design and their features the MINI 50 Mayfair and the MINI 50 Camden stand out clearly from the current, “regular” production models. Numerous features helping to make these two cars truly unmistakable are indeed reserved to these individual anniversary models, making each version truly unique in its own right.
Special body paintwork, light-alloy rims tailored to the car, special materials and surfaces within the interior as well as a range of colors tailored specifically to the MINI 50 Mayfair and, respectively, the MINI 50 Camden underline the exclusivity of these special models available only for a limited period.
The jubilee placard proudly surrounded by chrome trim on the radiator grille provides clear testimony to the tradition of the brand now going back fifty years, bearing the number “50” in typical MINI design and boasting the colors of the Union Jack – red, white, and blue.
In addition to the wide range of regular features already provided on the respective engine variant, each MINI 50 Mayfair and each MINI 50 Camden comes not only with sophisticated paintwork, seat upholstery and trim, but also with a wide range of other comfort features. Apart from air conditioning, seats adjustable for height and with electric heating, the Lights Package as well as the on-board computer, these features include the Storage Package, additional storage options, a 12 V power socket in the luggage compartment and angle adjustment on the rear-seat backrests.
MINI 50 Mayfair: noblesse oblige – dedicated to extravagant style.
Back in 1982 the classic Mini already came as a special Mayfair model combining supreme comfort and an extravagant look. Today the new MINI 50 Mayfair interprets this style of sophisticated understatement in a new, modern way. High-quality materials, stylish details and a color scheme offering classic elements throughout determine both the outer and the inner looks of this very special car.
For the first time and only on this anniversary model the body of a MINI Hatch is finished in the special Hot Chocolate metallic paintwork color so far available exclusively on the MINI Clubman and the MINI Convertible, combined with a white roof. On request the body is also available in Pepper White or Midnight Black paintwork as an alternative to this highly attractive brown color.
The MINI 50 Mayfair comes on 17-inch, white-painted 12-spoke light-alloy wheels in Infinity Stream Spoke Design exclusive to this particular model. In their design, the wheels follow the classic multi-spoke look, with the spokes themselves being slightly concave to give the car a truly powerful appearance. The white paintwork on the wheels, finally, interacts with the white contrasting color of the roof.
Yet another new feature is the engine compartment lid with almost three-dimensional stripes in light-brown Toffy metallic and white pinstripes at the edges. Additional headlights on the radiator grille, mirror caps with paintwork changing from brown to black on the way up, and a discreet “Mayfair” logo on the direction indicators at the side round off the exterior design of this anniversary model.
The combination of Toffy paintwork with white highlights is also to be admired within the interior of the MINI 50 Mayfair again absolutely exclusive in its character. The seats demonstrate their unique style through their finish in Lounge leather complete with piping round the edges, Toffy color, and additional white piping.
A further highly attractive effect is provided by double-cap seams on the seats finished in the same, modern and technically appealing turquoise-green color as the frame around the “Mayfair” logo to be admired not only next to the direction indicators at the side, but also on discreet seat trim adorning the inner surfaces of the front-seat backrests.
The gearshift lever knob on the manual gearbox likewise comes with turquoise-green double-cap seams providing a visual link to the seats.
As yet a further highlight, the Carbon Black interior color is combined with special trim on the dashboard finished in brownish black to reflect the color of the mirror caps. The trim bar finished in Toffy at the bottom becomes black as it moves further up, providing a perfect transition to the dashboard likewise finished in black.
The Color Line at the bottom of the instrument panel and the armrests on the door linings as well as the gearshift lever knob are likewise finished in Toffy, while the trim panels on the doors are in Piano Black.
All this is further embellished by a Toffy Brown inlay in the lower half of the steering wheel rim, footmats with white piping, the Chrome Package also available on other MINI models, as well as door entry trim proudly bearing the “MINI 50” model designation and the “Mayfair” logo.
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