MAKE/MODEL


YEAR


ARTICLES

-
www.flickr.com
This is a Flickr badge showing public photos and videos from cartype.com. Make your own badge here.
CT Broadcast
Cartype on Kindle
Cartype on Twitter

RSS RSS FEEDS

Subscribe to our web feeds:

 
 

Chevrolet Camaro Interactive Website with Patent Pending Configurator Engine

Reved-up by Speedshape.
Filed under:  Brand Related
 
Comment(s): 2
 
 

June 10, 2009.
3D integrated digital production studio Speedshape recently teamed with ad agency Campbell Ewald to produce an interactive website for marketing and showcasing the all-new 2010 Chevrolet Camaro. The site allows customers to custom-build their dream Camaro, virtually, with up-to-the-minute pricing and specialized product configuration, providing the ultimate online car-shopping experience.


speedshape camaro

Chevrolet Camaro configurator.

Essential to the Camaro website's user-friendly, interactive elements was Speedshape's custom-built product configurator engine. Based on thousand of optimized components, the configurator engine yielded the site's + 50 million unique images, providing comprehensive specs for the 2010 Camaro including 5 trim choices, 10 colors and 17 additional accessories (all viewable in three different angles).

Campbell Ewald approached Speedshape with the goal of creating an interactive website that exuded design and function parallel to the Camaro's own sleek artistry and craft; moreover, market to Chevrolet clientele through a seamless, interactive user-experience while enhancing Chevrolet's ability to effectively commerce.

Considering Campbell Ewald's needs, Speedshape opted to use their patent pending, flexible and scaleable configurator engine for a fast to market solution -- a solution beneficial to both the end-client Chevrolet and its clientele.

"A simplified product configurator engine is an essential business tool for selling any configured product," says Speedshape's VP of Production, Anthony Salinas. "Firstly, it empowers the customer with a very hands-on, visually-driven shopping experience, with perks like up-to-the-minute product specs, rapid quotes and proposals, to name a few."

The solution to custom-build a flexible, scaleable product configurator, however, presented Speedshape with a unique challenge in itself: "Specialized configurator engines can be especially complex and costly to build and maintain -- and must be built with precision; otherwise, you run the risk of creating a slow and cumbersome user experience," adds Salinas.

With robust creativity, product knowledge, and leading edge programming, Speedshape was able to deliver a cost-effective configurator experience, while addressing all the complexities they come with. The key, according to Speedshape, is to have flexible code that can be easily modified for client requirements.

The configurator engine, by design, maximized Speedshape's creative capabilities and streamlined the production process. The simplified product configurator engine handles hi-rez visuals; it facilitates all the desired flexibility, configuring colors, accessories and meta data; it requires no additional hardware or special software; and, finally, it offers flexibility and scalability, with low-cost long-term maintenance well beyond the product launch.

The Camaro Project exemplifies Speedshape's all-encompassing expertise in enhancing its client's digital marketing capabilities -- no matter the project's size or scope. By creating the specialized configurator engine, Speedshape served the premise for not only a successful collaboration, but also a functional and sleek web interface.

"This was a three-tiered execution, from the creative to product knowledge to programming," concludes Salinas. "We're excited to have created a configurator-engine that can be used for virtually any product. An added advantage to what we've created is definitely our ability to streamline the collaborative process. By implementing our custom-built configurator engine we could also provide both the agency and end-client Chevrolet a lot of creative flexibility and piece-of-mind, as all the visual content and interfaces could be viewed directly on our web-based engine."

3D integrated digital production studio Speedshape specializes in helming creative content for commercial, broadcast design, interactive and print campaigns for a diverse line-up of clients including Ford, SAAB, Fox Sports, and Michelin, among others. Speedshape enjoys strategic partnerships with Microsoft and HP, to name just a few. With a production model defined by simplicity, creativity, and flexibility, Speedshape can seamlessly insert creative content into existing campaigns, or come up with a big idea that will leverage all the company strengths into an effective, dynamic, and integrated effort.

(source: Hypeworld)


speedshape.png

Speedshape logo.

chevy gold logo
RELATED ARTICLES
Chevrolet announces pricing for the 2010 Camaro   
Chevrolet Camaro : 2010   
Chevrolet Launches All-New Camaro in Middle East   
Chevrolet Leno Camaro : 2010   
Chevrolet Camaro Transformer : 2010   
Chevrolet Camaro Synergy Special Edition : 2010   The New Green Machine.
GM to Bring Chevrolet to Korea   
Chevrolet Camaro Convertible Auction to Benefit Nevada Charity   The car sells for $205,000 at the Barrett-Jackson Las Vegas auction.
Chevrolet Camaro Convertible - Neiman Marcus : 2011   100 special edition convertibles will be built.
Chevrolet Camaro Convertible : 2011   On sale in February 2011.
Chevrolet Camaro SS Convertible Indianapolis 500 Pace : 2011   2011 is the 100th anniversary of Chevrolet and the Indianapolis 500.
Chevrolet Camaro ZL1 : 2012   Targeting launch at the beginning of 2012.
Chevrolet Camaro 45th Anniversary Edition : 2012   Sports car brings new, more powerful V6.
Chevrolet COPO Camaro : 2012   Limited to 69.
LINKS
Chevrolet   Official site.
Speedshape   Official site.
 
 
COMMENTS
jayden2844 days ago

Wow ! one of the finest Model i have Ever seen , in 3D view just shwoing front view and side view , can you put the top view also .

ADRIANO TOBAR2844 days ago

THIS MODEL OF THE CHEVROLET CAMARO SS 2010,IS THE MOST POWERFULL LOOKING,AND FAST VERSION EVER SEEN...REALLY GREAT!!!!

POST A COMMENT
Name
URL
Email
Comment
HTML tags allowed: <a> <em> <strong> <blockquote>
Spambots begone
ABOUT EDITORS CONTACT

CARTYPE STORE


Muscle
(Books)
-
Advertise on Cartype
-
Twitter Facebook Vimeo YouTube Flavors.me Flickr Kindle
-
-
Car Shipping Companies
Auto Transport Quotes
DIVIDER_large
-

CARTYPE STORE

Go Faster. The Graphic Design of Racing Cars. Cars That Matter Italian Racing Red Car Design Yearbook 1
-
-

NOTICE

Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.