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Audi Launches New U.S. Website

Filed under:  Brand Related
 
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June 16, 2009.
Audi of America is the first market to completely integrate the Audi brand into the next generation of the Audi website, including dealer and regional websites.

Factory Design Labs launched the next generation website for Audi of America at audiusa.com. In cooperation with AUDI AG and their agency Neue Digitale, this launch culminated an eighteen month effort to create a more robust, informative and intuitive website that dynamically displays the progressive Audi brand.

The new audiusa.com is designed to offer a richer, more intuitive shopping experience, while enhancing the progressive design, safety, technology and innovation Audi is known for.

The next generation website integration is part of an ongoing commitment to build the brand and capture additional market share. By utilizing the latest computer graphics interface (CGI), the website offers dynamic perspectives of Audi models impossible to experience with traditional video or still photography. This allows for a more intuitive, consumer friendly online environment.

The site is designed to appeal to a wide variety of consumer interests. The site’s advanced technology components speak directly to the owner evangelists, ensuring they remain engaged and enthusiastic. Additionally, more downloadable content is available on a variety of Audi topics. Videos on the website are featured in High Definition (HD) giving the site more HD content than any other site in the automotive category.

Visitors to the site will experience industry-leading vehicle search results and functionality. Users can search vehicles by 12 different fields including transmission, body style, engine, mileage rating and much more. To enhance the search experience, Audi is the first auto manufacturer website to provide a free CARFAX summary report, specific car details– all without the user having to request a report.

(source: Audi)


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