2007 Ford Mondeo.
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The All-New Ford Mondeo in Brief.
Daring to be different: New Ford Mondeo marks a step change for Ford in terms of design and technology
Striking and individual: Dynamic and eye-catching styling embodies Ford's 'kinetic design' form language, expressing energy in motion
Premium quality: New model builds on traditional Mondeo strengths and adds premium car features, including limousine-like comfort and NVH characteristics, ambient interior lighting, and soft-touch materials
Transformed: New driver-focused technologies available include keyless entry and keyless start with 'Ford Power' start button, new Ford Convers+ Human Machine Interface (HMI) instrument display, Adaptive Cruise Control with Forward Alert, Interactive Vehicle Dynamics Control and Hill Launch Assist, and Tyre Pressure Monitoring System
Impressive: List of standard equipment for the range includes Electronic Stability Programme (ESP), Ford Easyfuel capless refuelling with fuel inhibitor to prevent misfuelling, 'follow-me-home' lights, trip computer, air conditioning, and an auxiliary audio input socket located in the glove box for external audio device connection
Great to drive: New model delivers real driving quality as a core attribute and builds on Mondeo's acclaimed driving dynamics
No-compromise safety: Enhanced Intelligent Protection System provides latest driver assistance and occupant protection technologies, including a driver’s knee airbag, horizontal stroking steering column and full length side curtain airbags
Powertrain choice: Range of efficient powertrains with four Duratorq TDCi diesel and five Duratec petrol engines ranging in power output from 100 PS to 220 PS, including a new 2.3-litre, 161 PS Duratec HE unit coming later in 2007. New Durashift 6-speed automatic transmission available later in 2007 complements the proven Durashift 5- and 6-speed manual transmissions
Distinct series: Available as Edge, Zetec, Ghia and Titanium X – with with many new modern technology features as standard
Flexible and Spacious: Intelligent use of space, impressive package and improved luggage capacity
Crafted by Ford: New manufacturing technologies include 'laser-brazing' for higher quality, seam-free join of bodyside to roof panel. The new Mondeo range was fully developed in-house and is exclusively built at Ford’s Genk 'flexible manufacturing' plant in Belgium
The All-New Ford Mondeo – an Introduction.
The distinctive, all-new Ford Mondeo introduces new technical features to the Ford range and combines these with further improved driving dynamics and safety enhancements.
With three distinctively different bodystyles each demonstrating Ford of Europe's 'kinetic design' form language, plus a broad choice of trim series, technical features and a wide range of powertrains, the new Mondeo brings new levels of refinement and comfort to its class, and to the Ford of Europe portfolio.
"The Ford Mondeo has always been acclaimed for its strong attributes, particularly its driving dynamics, safety performance and interior package," said Steve Adams, Vehicle Line Director, Large & Luxury Cars, Ford of Europe. "With this remarkable new model we've taken these qualities a step further and enhanced its performance in all of these areas as well as dramatically transforming its design and quality."
The new Ford Mondeo benefits from Ford Motor Company's Global Shared Technologies initiative, sharing many elements of its core architecture with the
Ford S-MAX – Car of the Year 2007 – and the new generation Ford Galaxy. A major advantage to developing vehicles in this way is that much of the development and testing techniques are shared with other models.
"This approach to product development significantly reduces costs allowing us to focus more attention on providing additional customer benefits," Adams said.
While the core architecture and vehicle features also appear in other vehicles in the Ford of Europe portfolio, the new Mondeo has been designed as a distinctive model in its own right, and this starts with the unique design.
John Fleming's statement, President & CEO, Ford of Europe.
"Welcome to the all-new Ford Mondeo.
Every car we launch is significant to us, but for the Ford business in Europe there is no product that is more important than Mondeo.
Since the original car was launched in 1993, Mondeo has been a key model in the Ford range. It has always been a major player in the large car segment, even as the segment has continued to shrink, and to date we have almost four million Mondeo customers with a wide range of wants and needs. These customers have significant expectations because this is a market segment that has to suit many needs. Above all, they are counting on us to deliver on our promise to make the all-new car better in every way.
The dramatic new model is also important as the final piece of our new large car line-up. It represents the completion of a 715 million Euro investment programme for our Genk production plant in Belgium where all three new Mondeo bodystyles will be built alongside the Ford S-MAX, Car of the Year 2007 and latest generation Ford Galaxy. This investment has transformed Genk into one of Ford's most modern and flexible vehicle production plants.
Because new Mondeo, S-MAX and Galaxy share many common technologies, we can build them on the same production line, which is good news for efficiency, quality, and ultimately, our customers. Thanks to Ford Motor Company's shared technologies approach to vehicle development, we have been able to leverage a portfolio of components and technologies and adapt these to a group of vehicles which have individual characters, both visually and in terms of their driving behaviour. Mondeo is significant too in that it has been designed from the outset with sustainability in mind. New Mondeo has been developed around Ford's Product Sustainability Index initiative, which takes into account the entire product cycle, from materials to the ecology of our manufacturing sites, the vehicle itself including emissions and safety, the cost of ownership and end-of-life equations.
The new Mondeo is the most technologically-advanced car we have ever launched. It features a host of new affordable features – many of them new to Ford and many new to the market segment. These include a new generation of Ford's HMI cluster, a capless refuelling system and Adaptive Cruise Control – all of which will place the new car in a different league to its predecessors. We are also launching all three bodystyles simultaneously, because we understand how different our customers' needs are throughout Europe.
New Mondeo is very stylish, thanks to the evolution of our 'kinetic design' form language to create three dynamic and clearly differentiated bodystyles. We're also stepping up our game on quality, both in terms of perception and dependability.
Although Ford has a history of changing the names of its cars when we launch a new model, we decided early in the car's development to keep Mondeo. That is because we are proud of what Mondeo has achieved over the last thirteen years, and because the new car has kept and enhanced all of the strengths of its predecessors, particularly its driving dynamics and safety features. Mondeo has always represented value too, and the new car will be no exception.
I am very proud of what the team has achieved in creating the new Mondeo. I'm also convinced that, like Ford S-MAX, Car of the Year 2007, the new Mondeo will not only bring new buyers to Ford showrooms but also delight our loyal customer base across Europe."
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